Facebook & Social Media Advertising In Roslyn

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Roslyn, having the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

After you reach people In Roslyn, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we looking to get people In Roslyn to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to reach out to our website design agency In Roslyn to work with your business to maximize results. Great designs implemented by our website design experts help your business and drive results!

Reaching Your Prospects In Roslyn on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• Individuals who are followers of your page;
• People who may have similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, area, passions and even more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Roslyn is its ability to get to prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any company who conducts business regionally In Roslyn Facebook is a great method to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by just focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Nassau County PPC advertising agency, our local ad agency, SEO ad agency or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI website design consultants, our graphic design companies or our marketing consulting services contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our display advertising consultants in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063