Facebook & Social Media Advertising In Sea Cliff

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Sea Cliff, having the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

Once you connect with people In Sea Cliff, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Sea Cliff to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to determine what it is that you really need to achieve.

Remember to call our website design agency In Sea Cliff to serve your business to succeed. Great designs from our website design agency help your business and drive results!

Reaching Your Prospects In Sea Cliff on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• Individuals who are followers of your page;
• Individuals who may have similar passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, area, interests and even more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Sea Cliff is its capacity to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any company who does business regionally In Sea Cliff Facebook is a great technique to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our NY pay per click ad consultants, our local ad agency in Suffolk County, SEO ad agency on Long Island or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI website design consultants, our graphic design services or our marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063