Facebook & Social Media Advertising In Glen Cove

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Glen Cove, possessing the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

When you appear in front of people In Glen Cove, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your web site? Are we looking to get people In Glen Cove to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to speak with our website design agency In Glen Cove to serve your business to achieve real results. Strong designs developed by our website design company drive success and drive results!

Reaching Your Prospects In Glen Cove on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• Prospects who are followers of your page;
• Potential customers who have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, area, interests and even more. These people become part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Glen Cove is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any organization who conducts business locally In Glen Cove Facebook is an excellent way to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by simply targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising agency, our local ad agency in Suffolk County, search engine optimization company in New York or retargeting agency in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design agency, our graphic design experts or our advertising consulting services contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in Nassau County and services of our display ads consultants in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063