Facebook & Social Media Advertising In Brookville

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Brookville, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

After you connect with people In Brookville, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your site? Are we hoping to get people In Brookville to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to reach out to our website design experts In Brookville to work with your business to achieve real results. Powerful designs by our website design experts help you and achieve results!

Reaching Your Prospects In Brookville on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• People that are fans of your page;
• Potential customers who have related pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, area, pursuits and much more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Brookville is its capacity to get to prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In Brookville Facebook is a great technique to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk pay per click advertising company, our local ad consultants in Suffolk, SEO ad agency in New York or remarketing agency on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely depends upon the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design services or our online marketing consulting services in Nassau call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063