Facebook & Social Media Advertising In Brookville

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Brookville, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

Once you reach people In Brookville, then what? It really depends on what you want to accomplish. Are we driving visitors to your website? Are we hoping to get people In Brookville to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to meet with our website design agency In Brookville to serve you to achieve real results. Powerful designs implemented by our website design experts can help and drive results!

Reaching Your Prospects In Brookville on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site in the past (retargeting);
• People who are fans of your page;
• Prospects that have related passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, area, passions and much more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Brookville is its capability to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be considering an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any company who does business regionally In Brookville Facebook is a great method to reach your audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency on Long Island, SEO ad agency in Suffolk County or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design services or our advertising consulting services on L.I. contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation in Suffolk County and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063