Facebook & Social Media Advertising In Brookville

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Brookville, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

After you connect with people In Brookville, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Brookville to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design company In Brookville to serve your business to achieve results. Powerful designs implemented by our website design agency will help and achieve results!

Reaching Your Prospects In Brookville on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• People who are enthusiasts of your page;
• Prospects that have very similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, area, passions and much more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Brookville is its ability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something similar to what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Niches

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any company who does business locally In Brookville Facebook is a superb way to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, simply by concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our LI pay per click ad agency, our local advertising company, SEO ad agency or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design experts, our graphic design experts on Long Island or our online marketing consulting services in Nassau County call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063