Facebook & Social Media Advertising In Brookville

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Brookville, having the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

After you connect with people In Brookville, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your website? Are we hoping to get people In Brookville to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to call our website design agency In Brookville to serve you to succeed. Professional designs from our website design experts can help and secure results!

Reaching Your Prospects In Brookville on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, location, interests and even more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Brookville is its capacity to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
• For any organization who does business locally In Brookville Facebook is a great method to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our NY PPC advertising company, our local advertising experts on Long Island, SEO ad agency in Suffolk County or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design consultants, our graphic design companies in Suffolk County or our advertising consulting services call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation in NY and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063