Facebook & Social Media Advertising In Brookville

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Brookville

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Brookville, having the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

When you connect with people In Brookville, then what? It truly depends on what you want to accomplish. Are we sending people to your site? Are we looking to get people In Brookville to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to talk to our website design company In Brookville to aid your business to achieve real results. Strong designs designed by our website design experts will help and drive results!

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target your audience In Brookville with Facebook

Reaching Your Prospects In Brookville on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Focusing on people who have been to your site before (retargeting);
  • Prospects who are fans of your page;
  • People who may have very similar interests (including other pages on Facebook);
  • People who meet demographic considerations;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, area, interests and more. These people become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Brookville is its ability to get to prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

  • Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
  • For any company who does business locally In Brookville Facebook is a superb method to appear in front of your target audience.
  • We can focus on your prospects in several ways.
  • Only want to reach women 35-65 in three zip codes? No worries!
  • Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right location, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our LI pay per click advertising agency, our local ad professionals in Nassau, SEO ad agency in Suffolk or retargeting agencies
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "good deal" for your marketing spend truly depends on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk web design professionals, our graphic design on L.I. or our marketing consulting services in Nassau call us today.

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social media marketing with facebook In Brookville

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen service in Suffolk County and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063