Facebook & Social Media Advertising In Brookville

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Brookville, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

After you appear in front of people In Brookville, then what? It truly depends on what you would like to achieve. Are we driving people to your website? Are we looking to get people In Brookville to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to call our website design experts In Brookville to aid your business to maximize results. Powerful designs implemented by our website design experts will help and achieve results!

Reaching Your Prospects In Brookville on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who may have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, location, interests and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Brookville is its capability to get to prospects that are not actively searching for what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
• For any company who does business locally In Brookville Facebook is a great technique to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency, SEO experts in Nassau County or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design company, our graphic design in New York or our advertising consulting services in Suffolk call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063