Facebook & Social Media Advertising In Muttontown

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Muttontown, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

When you appear in front of people In Muttontown, then what? It really depends on what you want to achieve. Are we sending visitors to your website? Are we looking to get people In Muttontown to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to talk to our website design agency In Muttontown to serve your business to achieve real results. Quality designs created by our website design experts will help and drive results!

Reaching Your Prospects In Muttontown on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• People who are followers of your page;
• Potential customers who have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Muttontown is its ability to reach prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any business who conducts business locally In Muttontown Facebook is a great technique to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by just targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local advertising experts on Long Island, SEO professionals in NY or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design professionals, our graphic design on LI or our advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our paid ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063