Facebook & Social Media Advertising In Muttontown

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Muttontown, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, will it be worth it?

Once you reach people In Muttontown, then what? It really depends on what you want to achieve. Are we driving people to your site? Are we trying to get people In Muttontown to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to speak with our website design company In Muttontown to serve your business to achieve results. Powerful designs implemented by our website design agency will help and secure results!

Reaching Your Prospects In Muttontown on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• People who are enthusiasts of your page;
• Prospects who have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, location, interests and more. These people become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Muttontown is its capability to reach prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any organization who does business locally In Muttontown Facebook is an excellent way to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by merely focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad agency, our local advertising experts in Suffolk, search engine optimization ad agency in Nassau County or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design in Nassau County or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen company and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063