Facebook & Social Media Advertising In Muttontown

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Muttontown, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

When you reach people In Muttontown, then what? It really depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In Muttontown to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to reach out to our website design agency In Muttontown to help your business to achieve real results. Excellent designs developed by our website design experts drive success and secure results!

Reaching Your Prospects In Muttontown on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site previously (retargeting);
• Individuals that are followers of your page;
• Prospects who have very similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, area, passions and more. These people end up part of an "audience" which can include any number of people. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Muttontown is its capability to reach prospects that are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Niches

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any business who does business locally In Muttontown Facebook is a great way to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a genuine need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising agency, our local ad agency in NY, search engine optimization ad agency or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget really will depend on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau web design agency, our graphic design companies on Long Island or our marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation in Nassau and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063