Facebook & Social Media Advertising In Glen Head

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Glen Head, with the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

Once you connect with people In Glen Head, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your web site? Are we trying to get people In Glen Head to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to speak with our website design company In Glen Head to aid your business to achieve real results. Strong designs designed by our website design company help your business and drive results!

Reaching Your Prospects In Glen Head on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• People that are fans of your page;
• Individuals who may have similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, career, job title, area, interests and more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Glen Head is its capability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Markets

• Are you a lawyer? Physician? Home services company? A restaurant or store?
• For any organization who does business regionally In Glen Head Facebook is an excellent way to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, simply by targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk County pay per click advertising consultants, our local ad agency, SEO advertising agency or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web site design professionals, our graphic design services in NY or our online marketing consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063