Facebook & Social Media Advertising In Glen Head

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Glen Head, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, will it be worth it?

Once you connect with people In Glen Head, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we looking to get people In Glen Head to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to talk to our website design agency In Glen Head to aid you to achieve results. Powerful designs designed by our website design agency help you and drive results!

Reaching Your Prospects In Glen Head on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Potential customers who are followers of your page;
• Prospects who have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, location, passions and more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Glen Head is its capability to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any business who conducts business locally In Glen Head Facebook is an excellent technique to reach your audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by merely targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Long Island PPC ad agency, our local ad consultants, SEO ad agency in Nassau or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design company, our graphic design in Suffolk County or our marketing consulting services on L.I. contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen in NY and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063