Facebook & Social Media Advertising In Glen Head

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In Glen Head, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

Once you reach people In Glen Head, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In Glen Head to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to identify precisely what you really need to achieve.

Remember to meet with our website design company In Glen Head to help you to achieve real results. Professional designs implemented by our website design agency help your business and drive results!

Reaching Your Prospects In Glen Head on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who may have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which can include any number of people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Glen Head is its capacity to reach prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they see your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any business who conducts business regionally In Glen Head Facebook is an excellent method to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising company, our local advertising consultants in Suffolk, search engine optimization ad agency in Nassau County or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our NY web design agency, our graphic design in Nassau or our online advertising consulting services in New York call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063