Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Port Washington North If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Port Washington North, possessing the interests and geographic targeting you want. Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth the money? When you appear in front of people In Port Washington North, then what? It really depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In Port Washington North to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups? Prior to launching your advertising campaign, we are able to help you to identify what it is that you really need to accomplish. Remember to engage our website design company In Port Washington North to work with your business to maximize results. Effective designs from our website design company can help and secure results! Reaching Your Prospects In Port Washington North on Facebook There are a variety of methods to reach an "Audience" on Facebook: Focusing on those who have been to your site in the past (retargeting); Individuals who are enthusiasts of your page; Potential customers who have similar passions (including other pages on Facebook); Potential customers who meet demographic criteria; People who are currently your customers; and the list goes on... With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, area, hobbies and more. These people end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Google and Bing: No Search Necessary The main advantage Facebook offers In Port Washington North is its capacity to get to prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide quite recently. The search engines like Google are limited to people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect. Pro: Facebook is Fantastic for Getting into Regional Market Places Are you an attorney? Doctor? Home repair company? A restaurant or store? For any business who conducts business locally In Port Washington North Facebook is an excellent method to reach your audience. We have the ability to focus on your prospects in many ways. Only want to reach women 35-65 in three zip codes? Not a problem! Want to have a special on Thursdays? We are able to do that. The beauty of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right region, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in some other frame of mind. Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help). In comparison, an ad on Facebook may capture someone's focus. They might or might not be proactively looking for a lawyer, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next. If you would like to talk about the services of our pay per click advertising company, our local advertising agency, SEO ad agency on Long Island or retargeting campaign please contact our offices. So is Social Media Advertising a Good Deal? Whether Facebook is really a "good deal" for your marketing dollars truly depends on the numbers. Suppose Bing clicks are $12 and Facebook actions are $1. Which is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test again. Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design company, our graphic design or our marketing consulting services in Nassau call us today. Facebook Strategies Need To Be Managed and Optimized Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook. Our lead generation service in Suffolk County and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing and Advertising In Port Washington North and Facebook Everyone's needs are very different, there aren't any absolute answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're very happy to go over your business and requires, and see if there is a way we can help you successfully grow your business. 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