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Facebook & Social Media Advertising In New York

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In New York

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In New York, having the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

After you appear in front of people In New York, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we looking to get people In New York to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design company In New York to assist your business to maximize results. Professional designs created by our website design experts drive success and achieve results!

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target your audience In New York with Facebook

Reaching Your Prospects In New York on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

  • Concentrating on people who have visited your site previously (retargeting);
  • Potential customers who are enthusiasts of your page;
  • People who have related passions (such as other pages on Facebook);
  • Prospects who meet demographic factors;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, area, interests and even more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In New York is its ability to get to prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It just means they are not proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

  • Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
  • For any organization who conducts business regionally In New York Facebook is a great technique to reach your audience.
  • We are able to concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by just targeting the right prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising agency, SEO company or retargeting agency in Nassau County
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design company, our graphic design or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In New York

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead gen in New York and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063