Facebook & Social Media Advertising In New York

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In New York, having the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

When you reach people In New York, then what? It really depends on what you would like to accomplish. Are we sending people to your site? Are we hoping to get people In New York to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to reach out to our website design experts In New York to work with your business to maximize results. Exceptional designs created by our website design company drive success and secure results!

Reaching Your Prospects In New York on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your web site previously (retargeting);
• Individuals who are followers of your page;
• People who may have related interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, location, passions and more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In New York is its capability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Niches

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any company who does business regionally In New York Facebook is a great method to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Nassau PPC advertising consultants, our local ad company on Long Island, search engine optimization advertising agency or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design experts or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service in NY and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063