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Facebook & Social Media Advertising In New York

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In New York

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In New York, having the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the money?

When you connect with people In New York, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In New York to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to talk to our website design company In New York to help your business to succeed. Professional designs developed by our website design experts will help and achieve results!

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target your audience In New York with Facebook

Reaching Your Prospects In New York on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Focusing on people who have visited your site in the past (retargeting);
  • Individuals who are followers of your page;
  • People who have very similar passions (including other pages on Facebook);
  • People who meet demographic criteria;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, area, hobbies and more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In New York is its capability to reach prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to the people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

  • Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
  • For any business who does business locally In New York Facebook is an excellent technique to reach your target audience.
  • We are able to concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely focusing on the right prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad agency, our local ad agency in Suffolk County, SEO ad agency or retargeting agency
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design experts or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In New York

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen in New York and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063