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Facebook & Social Media Advertising In New York

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In New York

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In New York, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, is it worth the cost?

After you connect with people In New York, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we looking to get people In New York to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to call our website design experts In New York to assist you to maximize results. Exceptional designs created by our website design company drive success and achieve results!

New York lead generation on social media
target your audience In New York with Facebook

Reaching Your Prospects In New York on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have been to your website in the past (retargeting);
  • Individuals that are enthusiasts of your page;
  • Potential customers who may have similar passions (which include other pages on Facebook);
  • Potential customers who meet demographic factors;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In New York is its ability to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are limited to the people actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

  • Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
  • For any organization who does business regionally In New York Facebook is a great way to reach your audience.
  • We have the ability to concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right location, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency on Long Island, SEO advertising agency or retargeting companies on Long Island
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "good deal" for your marketing budget really will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design experts, our graphic design experts on L.I. or our advertising consulting services in Nassau County contact us today.

facebook marketing strategy
social media marketing with facebook In New York

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation service in NY and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063