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Facebook & Social Media Advertising In New York

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In New York

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In New York, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

When you appear in front of people In New York, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In New York to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to figure out precisely what you need to achieve.

Remember to let our website design company In New York to assist you to maximize results. Excellent designs implemented by our website design experts help you and secure results!

New York lead generation on Facebook
target your audience In New York with Facebook

Reaching Your Prospects In New York on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Concentrating on people who have visited your web site previously (retargeting);
  • Potential customers who are enthusiasts of your page;
  • Prospects who have related passions (such as other pages on Facebook);
  • People who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In New York is its ability to get to prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they probably were looking for something like what you offer quite recently.

The search engines are restricted to people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Niches

  • Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
  • For any company who does business regionally In New York Facebook is an excellent method to reach your target audience.
  • We can target your prospects in several ways.
  • Only wish to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by simply focusing on the correct prospects, in the right area, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising agency on Long Island, search engine optimization ad agency or retargeting agency
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design experts, our graphic design or our marketing consulting services in New York call us today.

facebook marketing strategy
social media marketing with facebook In New York

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company on Long Island and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063