Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In New York
If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In New York, possessing the interests and geo targeting you seek.
Of course, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?
After you connect with people In New York, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we looking to get people In New York to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?
Before launching your marketing campaign, we are able to help you to identify what it is that you need to accomplish.
Reaching Your Prospects In New York on Facebook
There are lots of approaches to appear in front of an "Audience" on Facebook:
- Targeting individuals who have visited your web site previously (retargeting);
- Potential customers who are enthusiasts of your page;
- Prospects who have similar pursuits (including other pages on Facebook);
- People who meet demographic considerations;
- Individuals who are already your customers;
- and the list goes on...
With Facebook, we're able to target people - by gender, age, salary, career, job title, location, interests and more. These people end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Google and Bing: No Search Required
The main advantage Facebook offers In New York is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something like what you offer quite recently.
The search engines like Google are restricted to people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.
Pro: Facebook is Fantastic for Reaching Out to Local Areas
- Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
- For any company who does business locally In New York Facebook is a superb method to appear in front of your target audience.
- We are able to concentrate on your prospects in numerous ways.
- Only want to reach women 35-65 in three zip codes? Not a problem!
- Want to have a special offer on Wednesday? We are able to do that.
The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right region, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing is less pricey than Google and the other search engines. They cost less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other state of mind.
Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they need to fulfill (finding legal help).
In comparison, an ad on Facebook may capture someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.
If you would like to discuss the services of our Suffolk County pay per click ad company, our local ad consultants in Nassau, SEO advertising agency in Nassau or remarketing companies
please contact our offices.
So is Social Media Advertising on Facebook Worth It?
Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends upon the numbers.
Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design gurus, our graphic design services or our online marketing consulting services contact us today.
Facebook Campaigns Must Be Managed and Improved
Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.