Facebook & Social Media Advertising In New York

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In New York, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

When you reach people In New York, then what? It really depends on what you would like to accomplish. Are we driving people to your site? Are we trying to get people In New York to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to meet with our website design company In New York to serve you to achieve results. Quality designs developed by our website design agency will help and drive results!

Reaching Your Prospects In New York on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects that have related passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, area, interests and more. These individuals become part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In New York is its capacity to reach prospects that are not actively trying to find what you offer. This does not mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any company who conducts business locally In New York Facebook is a great way to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by simply focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Nassau County PPC ad company, our local ad company, SEO ad agency on Long Island or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI website design experts, our graphic design on LI or our marketing consulting services in Suffolk County contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063