Facebook & Social Media Advertising In New York

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In New York, having the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the cost?

Once you reach people In New York, then what? It really depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In New York to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to meet with our website design company In New York to serve you to maximize results. Great designs implemented by our website design experts can help and drive results!

Reaching Your Prospects In New York on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• People who have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, location, interests and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In New York is its ability to get to prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any organization who conducts business locally In New York Facebook is a great method to reach your target audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, simply by concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk pay per click ad company, our local ad company, search engine optimization consultants on Long Island or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design agency, our graphic design in Suffolk or our online advertising consulting services call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation in Nassau County and services of our paid ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063