Facebook & Social Media Advertising In Uniondale

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Uniondale, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

When you appear in front of people In Uniondale, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your site? Are we hoping to get people In Uniondale to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to reach out to our website design agency In Uniondale to serve you to achieve results. Quality designs designed by our website design agency will help and secure results!

Reaching Your Prospects In Uniondale on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• People who may have very similar passions (including other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, area, passions and much more. These people become part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Uniondale is its ability to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they probably were looking for something like what you provide very recently.

The search engines are restricted to people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Local Niches

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any company who does business locally In Uniondale Facebook is a great technique to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a small campaign that functions in huge ways, by simply focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising company, our local advertising agency in Suffolk, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design experts or our advertising consulting services in New York call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the essential component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen in Nassau County and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063