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Facebook & Social Media Advertising In Uniondale

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Uniondale

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Uniondale, with the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

After you reach people In Uniondale, then what? It genuinely depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In Uniondale to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to allow our website design agency In Uniondale to aid your business to achieve real results. Great designs by our website design experts will help and drive results!

Uniondale lead generation on Facebook
target your audience In Uniondale with Facebook

Reaching Your Prospects In Uniondale on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have visited your site before (retargeting);
  • People who are fans of your page;
  • Individuals who have very similar passions (which include other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, area, interests and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Uniondale is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

  • Are you an attorney? Doctor? Home services business? A restaurant or retailer?
  • For any business who conducts business regionally In Uniondale Facebook is a superb way to reach your audience.
  • We have the ability to concentrate on your prospects in numerous ways.
  • Only need to reach women 35-65 in three zip codes? No problem!
  • Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by just focusing on the right prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our New York pay per click advertising company, our local advertising agency, SEO ad agency or retargeting agency
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web site design gurus, our graphic design on Long Island or our marketing consulting services on L.I. contact us today.

facebook marketing strategy
social media marketing with facebook In Uniondale

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation in NY and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063