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Facebook & Social Media Advertising In Uniondale

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Uniondale

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Uniondale, possessing the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

After you reach people In Uniondale, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we hoping to get people In Uniondale to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design agency In Uniondale to work with your business to achieve results. Great designs designed by our website design agency will help and drive results!

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target your audience In Uniondale with Facebook

Reaching Your Prospects In Uniondale on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

  • Targeting individuals who have visited your site before (retargeting);
  • Potential customers that are fans of your page;
  • Potential customers who may have related pursuits (including other pages on Facebook);
  • People who meet demographic criteria;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, location, pursuits and even more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Uniondale is its ability to get to prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

  • Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
  • For any company who conducts business locally In Uniondale Facebook is a great way to appear in front of your target audience.
  • We are able to focus on your prospects in many ways.
  • Only need to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by just targeting the correct prospects, in the right market, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising company, our local advertising agency, SEO ad agency or remarketing agency in Suffolk
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "good deal" for your advertising budget truly depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design experts, our graphic design experts in Nassau County or our marketing consulting services in NY call us today.

facebook marketing strategy
social media marketing with facebook In Uniondale

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in Nassau County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063