Facebook & Social Media Advertising In Uniondale

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Uniondale, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

Once you appear in front of people In Uniondale, then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Uniondale to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to talk to our website design experts In Uniondale to serve your business to achieve results. Quality designs by our website design company help your business and drive results!

Reaching Your Prospects In Uniondale on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• Prospects that are fans of your page;
• People who have related passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, location, passions and much more. These individuals become part of an "audience" which can include many individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Uniondale is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they view your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Markets

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any organization who conducts business regionally In Uniondale Facebook is an excellent technique to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by simply targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising company, our local advertising consultants in NY, search engine optimization ad agency or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design agency, our graphic design on LI or our advertising consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in Nassau County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063