Facebook & Social Media Advertising In East Meadow

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In East Meadow, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the money?

When you reach people In East Meadow, then what? It really depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In East Meadow to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out precisely what you really need to achieve.

Remember to speak with our website design experts In East Meadow to aid your business to achieve real results. Effective designs developed by our website design experts help your business and drive results!

Reaching Your Prospects In East Meadow on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who may have similar pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, hobbies and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In East Meadow is its capacity to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any organization who conducts business regionally In East Meadow Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a true need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Nassau PPC ad agency, our local ad agency, SEO ad agency on LI or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design company, our graphic design in NY or our advertising consulting services on LI call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen company and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063