Facebook & Social Media Advertising In Huntington

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Huntington, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

After you appear in front of people In Huntington, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people In Huntington to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to allow our website design agency In Huntington to help your business to succeed. Strong designs implemented by our website design company drive success and drive results!

Reaching Your Prospects In Huntington on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have related interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, location, passions and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Huntington is its capability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they see your ad. However, they probably were looking for something like what you provide very recently.

The search engines are limited to individuals in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any organization who does business locally In Huntington Facebook is a great method to reach your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, simply by focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk PPC ad agency, our local advertising agency, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design experts in NY or our marketing consulting services call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display advertising company in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063