Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Huntington
If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Huntington, possessing the interests and geography you want.
Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?
When you connect with people In Huntington, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In Huntington to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?
Prior to starting your marketing campaign, we are able to help you to figure out what it is that you really need to accomplish.
Reaching Your Prospects In Huntington on Facebook
There are a variety of methods to reach an "Audience" on Facebook:
- Concentrating on individuals who have been to your site previously (retargeting);
- Prospects who are followers of your page;
- Potential customers who may have very similar pursuits (including other pages on Facebook);
- Individuals who meet demographic considerations;
- Individuals that are currently your customers;
- and the list goes on...
With Facebook, we can easily target individuals - by gender, age, income, career, job title, location, interests and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Google: No Search Necessary
The primary benefit Facebook offers In Huntington is its ability to reach prospects that are not actively searching for what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.
The search engines like Google are limited to individuals in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Fantastic for Getting to Regional Markets
- Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
- For any company who does business locally In Huntington Facebook is a great technique to appear in front of your target audience.
- We have the ability to target your prospects in many ways.
- Only wish to reach women 35-65 in three zip codes? Not a problem!
- Want to have a special on Tuesdays? We are able to do that.
The appeal of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geo, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less costly than Google and the other search engines. They cost less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different state of mind.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they must satisfy (finding legal help).
In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be proactively hunting for an attorney, but still have the need.
For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.
So is Facebook a Great Deal?
Whether Facebook is really a "good deal" for your marketing and advertising dollars truly will depend on the numbers.
Suppose Google clicks are $10 and Facebook visitors are $1. Which is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test yet again.
Just remember to have your visuals strong before running ads like these. For info about our LI web design agency, our graphic design services in New York or our online marketing consulting services in NY call us today.
Facebook Strategies Need To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.