Facebook & Social Media Advertising In Huntington

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In Huntington, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

When you connect with people In Huntington, then what? It really depends on what you want to accomplish. Are we driving visitors to your site? Are we hoping to get people In Huntington to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to talk to our website design experts In Huntington to help your business to achieve results. Professional designs developed by our website design company help your business and achieve results!

Reaching Your Prospects In Huntington on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site previously (retargeting);
• People who are enthusiasts of your page;
• Prospects who have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, occupation, job title, area, interests and more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Huntington is its ability to reach prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any organization who conducts business regionally In Huntington Facebook is a superb technique to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, simply by focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Nassau County pay per click ad agency, our local ad consultants, SEO experts on Long Island or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design consultants, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our display advertising consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063