Facebook & Social Media Advertising In Huntington

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Huntington, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

Once you appear in front of people In Huntington, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people In Huntington to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to let our website design agency In Huntington to help you to achieve results. Powerful designs implemented by our website design agency drive success and achieve results!

Reaching Your Prospects In Huntington on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site in the past (retargeting);
• Potential customers that are followers of your page;
• Individuals that have similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, passions and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Huntington is its capacity to reach prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Markets

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any organization who conducts business regionally In Huntington Facebook is a superb technique to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising consultants, our local advertising agency in Suffolk County, search engine optimization advertising agency in Nassau County or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design professionals, our graphic design or our online advertising consulting services in New York call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063