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Facebook & Social Media Advertising In Huntington

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Huntington

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Huntington, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

When you connect with people In Huntington, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your website? Are we hoping to get people In Huntington to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to allow our website design experts In Huntington to serve your business to achieve results. Exceptional designs from our website design company will help and secure results!

Huntington lead generation on Facebook
target your audience In Huntington with Facebook

Reaching Your Prospects In Huntington on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have been to your web site in the past (retargeting);
  • Potential customers who are followers of your page;
  • Potential customers who have related passions (such as other pages on Facebook);
  • People who meet demographic considerations;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, location, interests and more. These people become part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Huntington is its capacity to get to prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

  • Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
  • For any company who does business regionally In Huntington Facebook is an excellent way to reach your target audience.
  • We are able to focus on your prospects in numerous ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by merely targeting the correct prospects, in the right market, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a true need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad agency, our local ad professionals in New York, SEO ad agency or remarketing campaign in Suffolk County
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "good deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design professionals, our graphic design in Suffolk or our marketing consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Huntington

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063