Facebook & Social Media Advertising In Asharoken

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Asharoken, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth it?

Once you connect with people In Asharoken, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In Asharoken to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to meet with our website design agency In Asharoken to work with your business to achieve real results. Powerful designs by our website design company help you and drive results!

Reaching Your Prospects In Asharoken on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• Potential customers that are fans of your page;
• People who have similar interests (including other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, location, pursuits and more. These people become part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Asharoken is its ability to reach prospects that are not actively searching for what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any organization who does business locally In Asharoken Facebook is a great method to appear in front of your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by just concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC ad agency, our local ad agency, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend really depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web site design consultants, our graphic design in NY or our online marketing consulting services in NY call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company in Nassau and services of our display ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063