Facebook & Social Media Advertising In Asharoken

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Asharoken, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?

When you appear in front of people In Asharoken, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In Asharoken to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to determine what it is that you need to accomplish.

Remember to call our website design company In Asharoken to aid your business to achieve real results. Professional designs designed by our website design experts help your business and achieve results!

Reaching Your Prospects In Asharoken on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Prospects who are followers of your page;
• Prospects who have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, area, pursuits and much more. These individuals become part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Asharoken is its capability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any company who does business regionally In Asharoken Facebook is a great technique to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by merely concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising agency, our local advertising consultants, SEO ad agency in Suffolk or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design experts, our graphic design or our advertising consulting services on Long Island call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063