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Facebook & Social Media Advertising In Asharoken

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Asharoken

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Asharoken, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

Once you connect with people In Asharoken, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we looking to get people In Asharoken to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to speak with our website design agency In Asharoken to work with you to succeed. Quality designs created by our website design company help you and secure results!

Asharoken lead generation on Facebook
target your audience In Asharoken with Facebook

Reaching Your Prospects In Asharoken on Facebook

There are lots of ways to reach an "Audience" on Facebook:

  • Focusing on those who have visited your web site previously (retargeting);
  • Individuals who are followers of your page;
  • Individuals who have very similar interests (which include other pages on Facebook);
  • Prospects who meet demographic criteria;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, area, pursuits and much more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Asharoken is its ability to get to prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines are limited to the people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

  • Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
  • For any business who conducts business regionally In Asharoken Facebook is a superb technique to reach your audience.
  • We can concentrate on your prospects in numerous ways.
  • Only wish to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right region, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local ad agency, SEO ad agency in Suffolk or retargeting agency in Suffolk
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design experts, our graphic design services in New York or our marketing consulting services in Suffolk contact us today.

facebook marketing strategy
social media marketing with facebook In Asharoken

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation service on L.I. and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063