Facebook & Social Media Advertising In Asharoken

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Asharoken, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the cost?

When you appear in front of people In Asharoken, then what? It truly depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Asharoken to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to call our website design experts In Asharoken to serve your business to succeed. Strong designs implemented by our website design company drive success and secure results!

Reaching Your Prospects In Asharoken on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site previously (retargeting);
• Prospects who are followers of your page;
• Individuals that have similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Asharoken is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they view your ad. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Markets

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any organization who does business locally In Asharoken Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by simply targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our New York PPC ad company, our local ad agency on Long Island, SEO ad agency on LI or remarketing agency in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our New York website design agency, our graphic design experts in NY or our marketing consulting services contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation in NY and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063