Facebook & Social Media Advertising In Kings Park

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Kings Park, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, will it be worth the money?

When you connect with people In Kings Park, then what? It really depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Kings Park to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to reach out to our website design experts In Kings Park to assist your business to achieve real results. Exceptional designs designed by our website design experts drive success and achieve results!

Reaching Your Prospects In Kings Park on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• People that are followers of your page;
• People who may have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, location, hobbies and more. These people become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Kings Park is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any company who does business locally In Kings Park Facebook is a superb method to reach your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, simply by concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They tend to convert from web surfer to lead at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad company, our local ad agency, SEO advertising agency or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our NY web site design experts, our graphic design experts on L.I. or our marketing consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen service in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063