Facebook & Social Media Advertising In Kings Park

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Kings Park, possessing the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

Once you reach people In Kings Park, then what? It genuinely depends on what you want to achieve. Are we sending people to your website? Are we trying to get people In Kings Park to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to let our website design experts In Kings Park to serve you to achieve real results. Great designs created by our website design company help you and achieve results!

Reaching Your Prospects In Kings Park on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your website in the past (retargeting);
• Individuals who are fans of your page;
• People that have similar passions (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, location, interests and even more. These people end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Kings Park is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It just means they aren't actively performing a search when they view your ad. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any business who does business regionally In Kings Park Facebook is a great method to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk PPC advertising agency, our local advertising consultants, search engine optimization professionals or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design gurus, our graphic design in New York or our marketing consulting services in New York contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation on Long Island and services of our display advertising consultants in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063