Facebook & Social Media Advertising In Dix Hills

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Dix Hills, having the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

After you reach people In Dix Hills, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In Dix Hills to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to identify precisely what you really need to achieve.

Remember to talk to our website design experts In Dix Hills to serve your business to achieve results. Excellent designs developed by our website design company drive success and drive results!

Reaching Your Prospects In Dix Hills on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who may have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, area, interests and much more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Dix Hills is its capacity to get to prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any organization who conducts business regionally In Dix Hills Facebook is a great way to reach your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by simply focusing on the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk pay per click ad consultants, our local ad agency, SEO advertising agency on LI or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design companies or our advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063