Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Dix Hills If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Dix Hills, having the interests and geo targeting you want. Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it? Once you connect with people In Dix Hills, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In Dix Hills to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups? Prior to starting your advertising campaign, we are able to help you to identify what it is that you need to accomplish. Remember to let our website design company In Dix Hills to aid you to succeed. Powerful designs implemented by our website design company drive success and drive results! Reaching Your Prospects In Dix Hills on Facebook There are many ways to appear in front of an "Audience" on Facebook: Concentrating on people who have visited your web site previously (retargeting); Individuals that are enthusiasts of your page; People who have related pursuits (such as other pages on Facebook); Prospects who meet demographic considerations; Prospects that are currently your customers; and the list goes on... With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, area, hobbies and even more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created. We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Advantage Over Google and Bing: No Search Required The primary benefit Facebook offers In Dix Hills is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they most likely were seeking something such as what you offer quite recently. The search engines are limited to the people in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect. Pro: Facebook is Ideal for Reaching Out to Regional Markets Are you a lawyer? Doctor? Home services company? A restaurant or retailer? For any organization who conducts business locally In Dix Hills Facebook is a great method to reach your target audience. We have the ability to concentrate on your prospects in numerous ways. Only need to reach women 35-65 in a few zip codes? Not a problem! Want to have a special on Tuesdays? We can do that. The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right region, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different state of mind. Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help). In contrast, an advertisement on Facebook may catch someone's focus. They might or might not be actively shopping for a lawyer, but still have the need. For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next. If you would like to discuss the services of our LI pay per click advertising consultants, our local advertising experts in NY, SEO ad agency or retargeting agencies please contact our offices. So is Social Media Advertising on Facebook Worth It? Whether Facebook is a "good deal" for your marketing budget genuinely depends upon the numbers. Suppose Google clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test all over again. Just remember to have your visuals strong before running ads like these. For info about our web site design experts, our graphic design in New York or our online advertising consulting services contact us today. Facebook Strategies Have To Be Managed and Improved Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences. Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook. Our lead generation and services of our paid media advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing and Advertising In Dix Hills and Facebook Everybody's requirements are different, there aren't any absolute answers. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule an appointment . We're happy to go over your business and requires, and see if there is a way we are able to assist you to efficiently grow your business. 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