Facebook & Social Media Advertising In Dix Hills

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Dix Hills

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Dix Hills, having the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

After you connect with people In Dix Hills, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we hoping to get people In Dix Hills to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to reach out to our website design agency In Dix Hills to aid you to achieve real results. Powerful designs created by our website design experts help your business and secure results!

Dix Hills lead generation on social media
target your audience In Dix Hills with Facebook

Reaching Your Prospects In Dix Hills on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

  • Focusing on individuals who have been to your web site before (retargeting);
  • Prospects who are followers of your page;
  • Prospects that have related interests (such as other pages on Facebook);
  • Prospects who meet demographic factors;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, location, hobbies and more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Dix Hills is its capability to reach prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

  • Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
  • For any business who does business regionally In Dix Hills Facebook is an excellent technique to reach your target audience.
  • We can target your prospects in several ways.
  • Only wish to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Nassau County PPC ad agency, our local advertising company, SEO ad agency in Nassau County or remarketing agencies
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "good deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web site design agency, our graphic design or our advertising consulting services in Suffolk contact us today.

facebook marketing strategy
social media marketing with facebook In Dix Hills

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063