Facebook & Social Media Advertising In Dix Hills

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Dix Hills, having the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

Once you reach people In Dix Hills, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In Dix Hills to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to engage our website design experts In Dix Hills to serve your business to maximize results. Excellent designs created by our website design company can help and achieve results!

Reaching Your Prospects In Dix Hills on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site in the past (retargeting);
• Prospects that are followers of your page;
• Individuals who may have similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, area, passions and more. These individuals end up part of an "audience" which may include any number of people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Dix Hills is its ability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who conducts business regionally In Dix Hills Facebook is a superb technique to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, simply by focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising company, our local advertising agency, search engine optimization ad agency in Suffolk County or retargeting campaign on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York website design professionals, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen and services of our display advertising company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063