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Facebook & Social Media Advertising In Dix Hills

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Dix Hills

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Dix Hills, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

Once you connect with people In Dix Hills, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In Dix Hills to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to call our website design company In Dix Hills to help you to achieve real results. Excellent designs developed by our website design agency can help and secure results!

Dix Hills lead generation on social media
target your audience In Dix Hills with Facebook

Reaching Your Prospects In Dix Hills on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

  • Focusing on people who have visited your site previously (retargeting);
  • Individuals who are fans of your page;
  • Individuals who may have related interests (including other pages on Facebook);
  • Prospects who meet demographic factors;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, area, pursuits and much more. These people become part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Dix Hills is its capability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Market Places

  • Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
  • For any company who does business locally In Dix Hills Facebook is an excellent technique to appear in front of your audience.
  • We are able to target your prospects in several ways.
  • Only need to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, simply by focusing on the right prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a true need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Nassau County PPC ad agency, our local advertising professionals, SEO company on LI or remarketing campaign in Nassau
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "great deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design in NY or our marketing consulting services in NY contact us today.

facebook marketing strategy
social media marketing with facebook In Dix Hills

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation in Suffolk and services of our paid media experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063