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Facebook & Social Media Advertising In Dix Hills

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Dix Hills

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Dix Hills, possessing the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

After you appear in front of people In Dix Hills, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people In Dix Hills to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to talk to our website design company In Dix Hills to assist your business to achieve results. Strong designs implemented by our website design agency will help and achieve results!

Dix Hills lead generation on Facebook
target your audience In Dix Hills with Facebook

Reaching Your Prospects In Dix Hills on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Focusing on people who have visited your web site in the past (retargeting);
  • Prospects that are fans of your page;
  • Prospects that have similar passions (which include other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, location, hobbies and much more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Dix Hills is its capacity to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

  • Are you an attorney? Health care provider? Home services company? A restaurant or store?
  • For any business who conducts business locally In Dix Hills Facebook is an excellent method to reach your audience.
  • We can target your prospects in numerous ways.
  • Only want to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely targeting the right prospects, in the right market, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad agency, our local advertising agency on LI, SEO ad agency on Long Island or remarketing companies
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design companies or our marketing consulting services in Nassau contact us today.

facebook marketing strategy
social media marketing with facebook In Dix Hills

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen company in Suffolk County and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063