Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Dix Hills
If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Dix Hills, with the interests and geographic targeting you want.
Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?
After you appear in front of people In Dix Hills, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In Dix Hills to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?
Before launching your campaign, we are able to help you to figure out precisely what you need to achieve.
Reaching Your Prospects In Dix Hills on Facebook
There are a variety of ways to appear in front of an "Audience" on Facebook:
- Targeting individuals who have visited your website in the past (retargeting);
- People who are enthusiasts of your page;
- Prospects who have related interests (including other pages on Facebook);
- Individuals who meet demographic criteria;
- Individuals who are already your customers;
- and the list goes on...
With Facebook, we will focus on people - by gender, age, income, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Necessary
The main advantage Facebook offers In Dix Hills is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.
The search engines are limited to individuals actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Wonderful for Reaching Out to Regional Areas
- Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
- For any organization who does business regionally In Dix Hills Facebook is a superb method to reach your target audience.
- We are able to focus on your prospects in several ways.
- Only need to reach women 35-65 in 3 zip codes? Not a problem!
- Want to have a special on Thursdays? We are able to do that.
The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by just targeting the correct prospects, in the right geo, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing is less costly than Google and the other engines. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different state of mind.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).
In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be actively searching for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.
So is Facebook a Good Deal?
Whether Facebook is really a "great deal" for your advertising dollars genuinely will depend on the numbers.
Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which one is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design professionals, our graphic design in NY or our marketing consulting services on LI contact us today.
Facebook Strategies Need To Be Managed and Optimized
Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.