Facebook & Social Media Advertising In Deer Park

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Deer Park, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

When you appear in front of people In Deer Park, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In Deer Park to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design agency In Deer Park to work with you to maximize results. Quality designs by our website design agency can help and achieve results!

Reaching Your Prospects In Deer Park on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• Individuals who are followers of your page;
• Prospects that have very similar interests (such as other pages on Facebook);
• People who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, occupation, job title, location, pursuits and much more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Deer Park is its capacity to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines are restricted to the people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any business who does business regionally In Deer Park Facebook is a great way to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a true need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our New York PPC ad agency, our local advertising experts on LI, SEO ad agency in New York or remarketing agencies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design consultants, our graphic design services in Suffolk County or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead gen service and services of our paid ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063