Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Deer Park
If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Deer Park, with the interests and geo targeting you seek.
Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?
After you appear in front of people In Deer Park, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Deer Park to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?
Prior to launching your campaign, we can help you to pinpoint precisely what you really need to accomplish.
Reaching Your Prospects In Deer Park on Facebook
There are a variety of approaches to reach an "Audience" on Facebook:
- Focusing on those who have been to your web site in the past (retargeting);
- Potential customers who are followers of your page;
- People who may have very similar passions (which include other pages on Facebook);
- Individuals who meet demographic factors;
- Individuals that are currently your customers;
- and the list goes on...
With Facebook, we will target people - by gender, age, income, career, job title, location, hobbies and even more. These individuals end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.
We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google: No Search Necessary
The main advantage Facebook offers In Deer Park is its capacity to get to prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they most likely were looking for something similar to what you offer quite recently.
The search engines like Google are limited to individuals in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Ideal for Reaching Out to Regional Market Places
- Are you an attorney? Physician? Home repair business? A restaurant or merchant?
- For any business who does business locally In Deer Park Facebook is an excellent way to appear in front of your audience.
- We have the ability to target your prospects in numerous ways.
- Only want to reach women 35-65 in a couple of zip codes? Not a problem!
- Want to have a special on Mondays? We can do that.
The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by merely focusing on the right prospects, in the right location, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising is less costly than Google and the other search engines. They cost less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other mind-set.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).
In contrast, an ad on Facebook may capture someone's focus. They might or might not be actively searching for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.
So is Facebook a Great Deal?
Whether Facebook is really a "great deal" for your advertising spend truly will depend on the numbers.
Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.
Just remember to have your design strong before running ads like these. For info about our New York web design experts, our graphic design companies in New York or our marketing consulting services in Nassau call us today.
Facebook Promotions Have To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.