Facebook & Social Media Advertising In Deer Park

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Deer Park, possessing the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

Once you appear in front of people In Deer Park, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we hoping to get people In Deer Park to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to reach out to our website design agency In Deer Park to serve you to achieve results. Excellent designs created by our website design agency will help and achieve results!

Reaching Your Prospects In Deer Park on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your website previously (retargeting);
• Potential customers who are followers of your page;
• Potential customers who have very similar interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, area, interests and even more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Deer Park is its capability to get to prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Deer Park Facebook is a great method to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by simply targeting the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County PPC advertising consultants, our local ad agency, SEO consultants on Long Island or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design experts, our graphic design experts in Suffolk County or our marketing consulting services in NY contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation and services of our display advertising advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063