Facebook & Social Media Advertising In Deer Park

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Deer Park

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Deer Park, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

Once you appear in front of people In Deer Park, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In Deer Park to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to reach out to our website design experts In Deer Park to assist you to achieve results. Great designs from our website design company drive success and achieve results!

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target your audience In Deer Park with Facebook

Reaching Your Prospects In Deer Park on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

  • Targeting those who have been to your site before (retargeting);
  • Individuals that are enthusiasts of your page;
  • People who may have very similar passions (which include other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, area, pursuits and much more. These individuals become part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Deer Park is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were seeking something like what you provide quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

  • Are you an attorney? Doctor? Home renovation company? A restaurant or store?
  • For any company who conducts business locally In Deer Park Facebook is a great way to reach your target audience.
  • We have the ability to target your prospects in several ways.
  • Only wish to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right market, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Nassau County pay per click advertising company, our local ad agency, SEO advertising agency in NY or retargeting companies on L.I.
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is a "great deal" for your marketing dollars genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design consultants, our graphic design services in Suffolk County or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Deer Park

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063