Facebook & Social Media Advertising In Deer Park

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Deer Park

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In Deer Park, with the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

Once you reach people In Deer Park, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In Deer Park to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to identify precisely what you need to accomplish.

Remember to talk to our website design experts In Deer Park to aid your business to achieve results. Effective designs by our website design agency can help and achieve results!

Deer Park lead generation on Facebook
target your audience In Deer Park with Facebook

Reaching Your Prospects In Deer Park on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

  • Concentrating on those who have visited your site in the past (retargeting);
  • Prospects that are followers of your page;
  • Individuals that have related passions (including other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, location, pursuits and much more. These people become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Deer Park is its ability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

  • Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
  • For any business who does business regionally In Deer Park Facebook is a great technique to appear in front of your target audience.
  • We can target your prospects in several ways.
  • Only wish to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by just focusing on the correct prospects, in the right region, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our LI PPC ad agency, our local ad agency, SEO advertising agency on Long Island or retargeting companies in Suffolk County
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design company, our graphic design or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Deer Park

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063