Facebook & Social Media Advertising In Deer Park

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Deer Park, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

After you connect with people In Deer Park, then what? It truly depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In Deer Park to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we can help you to determine what it is that you really need to achieve.

Remember to allow our website design company In Deer Park to assist your business to achieve real results. Powerful designs created by our website design agency will help and secure results!

Reaching Your Prospects In Deer Park on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site previously (retargeting);
• People that are fans of your page;
• Prospects that have similar interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, location, hobbies and more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Deer Park is its capacity to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any organization who does business regionally In Deer Park Facebook is a great technique to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising agency, our local ad professionals, SEO ad agency in New York or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design consultants, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead gen and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063