Facebook & Social Media Advertising In Deer Park

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In Deer Park, possessing the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

Once you appear in front of people In Deer Park, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Deer Park to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to speak with our website design agency In Deer Park to serve your business to achieve results. Quality designs created by our website design agency help you and achieve results!

Reaching Your Prospects In Deer Park on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Individuals who are fans of your page;
• Potential customers who have similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, area, pursuits and much more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Deer Park is its capability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any business who does business locally In Deer Park Facebook is a great technique to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by just concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency on Long Island, SEO ad agency on Long Island or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design experts or our advertising consulting services contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063