Facebook & Social Media Advertising In Deer Park

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Deer Park

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In Deer Park, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

After you appear in front of people In Deer Park, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In Deer Park to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to talk to our website design company In Deer Park to help your business to achieve real results. Strong designs created by our website design company will help and achieve results!

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target your audience In Deer Park with Facebook

Reaching Your Prospects In Deer Park on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

  • Focusing on those who have been to your web site previously (retargeting);
  • People who are enthusiasts of your page;
  • People who may have very similar pursuits (which include other pages on Facebook);
  • Prospects who meet demographic criteria;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, area, passions and much more. These people end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Deer Park is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

  • Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
  • For any company who does business locally In Deer Park Facebook is a superb way to reach your audience.
  • We have the ability to concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in 3 zip codes? No problem!
  • Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by simply focusing on the right prospects, in the right region, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our LI pay per click ad agency, our local advertising agency in NY, SEO professionals in Suffolk or retargeting agencies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "good deal" for your marketing spend really depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design professionals, our graphic design companies or our marketing consulting services in Suffolk contact us today.

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social media marketing with facebook In Deer Park

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid media ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063