Facebook & Social Media Advertising In Deer Park

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Deer Park, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

When you connect with people In Deer Park, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Deer Park to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to allow our website design company In Deer Park to help your business to achieve results. Strong designs implemented by our website design agency can help and secure results!

Reaching Your Prospects In Deer Park on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who have related pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, location, passions and more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Deer Park is its capacity to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they see your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any business who conducts business regionally In Deer Park Facebook is a superb technique to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a actual need. They tend to convert from surfer to lead at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Nassau County PPC advertising agency, our local ad company in Nassau County, SEO ad agency in Nassau County or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design professionals, our graphic design on L.I. or our marketing consulting services in NY contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063