Facebook & Social Media Advertising In Plainview

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Plainview, having the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

After you appear in front of people In Plainview, then what? It truly depends on what you would like to achieve. Are we sending people to your site? Are we hoping to get people In Plainview to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to call our website design company In Plainview to assist your business to succeed. Great designs from our website design company help your business and secure results!

Reaching Your Prospects In Plainview on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• People who have similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, area, pursuits and even more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Plainview is its capability to reach prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are limited to the people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any organization who does business locally In Plainview Facebook is a great way to reach your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by simply concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Nassau pay per click ad agency, our local advertising agency, search engine optimization ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design consultants, our graphic design services or our online advertising consulting services in Suffolk contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service on L.I. and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063