Facebook & Social Media Advertising In Plainview

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Plainview, possessing the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

When you reach people In Plainview, then what? It really depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In Plainview to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to figure out precisely what you need to accomplish.

Remember to allow our website design company In Plainview to assist you to maximize results. Professional designs implemented by our website design company drive success and drive results!

Reaching Your Prospects In Plainview on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• Potential customers that are fans of your page;
• Potential customers that have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, area, hobbies and much more. These people become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Plainview is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any organization who does business locally In Plainview Facebook is a great technique to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, simply by concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad agency, our local ad company in Nassau County, SEO ad agency in Nassau County or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web site design company, our graphic design experts or our marketing consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063