Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Plainview
If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Plainview, possessing the interests and geo targeting you seek.
Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?
After you appear in front of people In Plainview, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In Plainview to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?
Before launching your campaign, we are able to help you to figure out what it is that you really need to achieve.
Reaching Your Prospects In Plainview on Facebook
There are a variety of approaches to appear in front of an "Audience" on Facebook:
- Concentrating on people who have visited your web site before (retargeting);
- Individuals that are followers of your page;
- People who have related passions (which include other pages on Facebook);
- Individuals who meet demographic factors;
- Prospects that are currently your customers;
- and the list goes on...
With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, area, interests and even more. These people become part of an "audience" which may include many people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.
We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google and Bing: No Search Needed
The primary advantage Facebook offers In Plainview is its ability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.
The search engines like Google are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.
Pro: Facebook is Wonderful for Getting into Local Market Places
- Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
- For any company who conducts business regionally In Plainview Facebook is an excellent method to reach your audience.
- We have the ability to focus on your prospects in numerous ways.
- Only need to reach women 35-65 in three zip codes? Not an issue!
- Want to have a special on Thursdays? We are able to do that.
The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by just targeting the right prospects, in the right region, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less costly than Google and the other engines. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in a different state of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).
In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.
If you would like to discuss the services of our NY PPC ad company, our local advertising agency in Nassau County, SEO advertising agency in Nassau or remarketing agency in Suffolk
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is a "great deal" for your advertising and marketing spend really depends upon the numbers.
Suppose Google clicks are $11 and Facebook clicks are $1. Which is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test yet again.
Just remember to have your design strong before running ads like these. For info about our New York website design agency, our graphic design on Long Island or our marketing consulting services on Long Island call us today.
Facebook Strategies Need To Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.