Facebook & Social Media Advertising In Plainview

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Plainview

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Plainview, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

When you appear in front of people In Plainview, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we hoping to get people In Plainview to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to reach out to our website design company In Plainview to help you to achieve real results. Professional designs from our website design agency can help and achieve results!

Plainview lead generation on Facebook
target your audience In Plainview with Facebook

Reaching Your Prospects In Plainview on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

  • Targeting those who have visited your web site in the past (retargeting);
  • Individuals who are enthusiasts of your page;
  • People who may have related passions (which include other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, pursuits and even more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Plainview is its capacity to get to prospects that are not actively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

  • Are you an attorney? Physician? Home repair business? A restaurant or merchant?
  • For any business who does business regionally In Plainview Facebook is a great way to reach your audience.
  • We have the ability to concentrate on your prospects in several ways.
  • Only wish to reach women 35-65 in 3 zip codes? No problem!
  • Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by merely targeting the correct prospects, in the right geography, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Long Island PPC ad agency, our local advertising agency, SEO professionals or remarketing companies
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is a "good deal" for your advertising budget truly depends on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our New York website design agency, our graphic design experts or our marketing consulting services in Suffolk call us today.

facebook marketing strategy
social media marketing with facebook In Plainview

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063