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Facebook & Social Media Advertising In Plainview

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Plainview

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Plainview, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

Once you connect with people In Plainview, then what? It really depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people In Plainview to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to engage our website design experts In Plainview to aid your business to maximize results. Exceptional designs created by our website design agency drive success and achieve results!

Plainview lead generation on social media
target your audience In Plainview with Facebook

Reaching Your Prospects In Plainview on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have been to your site previously (retargeting);
  • Individuals who are fans of your page;
  • Potential customers who may have very similar passions (such as other pages on Facebook);
  • People who meet demographic factors;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, location, hobbies and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Plainview is its ability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to people actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

  • Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
  • For any business who does business regionally In Plainview Facebook is a superb technique to reach your target audience.
  • We are able to concentrate on your prospects in several ways.
  • Only want to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by just focusing on the right prospects, in the right region, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our LI PPC ad agency, our local ad experts, search engine optimization ad agency in New York or retargeting agency in Nassau County
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "good deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web design gurus, our graphic design in Nassau or our advertising consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Plainview

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in NY and services of our paid ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063