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Facebook & Social Media Advertising In Plainview

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Plainview

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Plainview, with the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

After you appear in front of people In Plainview, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your web site? Are we looking to get people In Plainview to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to determine what it is that you need to achieve.

Remember to allow our website design experts In Plainview to work with you to achieve results. Powerful designs by our website design agency help you and drive results!

Plainview lead generation on social media
target your audience In Plainview with Facebook

Reaching Your Prospects In Plainview on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

  • Focusing on people who have visited your website before (retargeting);
  • Individuals who are fans of your page;
  • Individuals who may have similar passions (including other pages on Facebook);
  • Individuals who meet demographic criteria;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, area, hobbies and more. These people become part of an "audience" which may consist of many people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Plainview is its capacity to reach prospects that are not actively searching for what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Markets

  • Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
  • For any company who conducts business regionally In Plainview Facebook is an excellent technique to appear in front of your target audience.
  • We have the ability to concentrate on your prospects in several ways.
  • Only want to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a real need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our New York pay per click ad agency, our local ad agency, search engine optimization ad agency or remarketing companies in Suffolk
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design professionals, our graphic design services or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Plainview

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service on LI and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063