Facebook & Social Media Advertising In Plainview

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Plainview, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

After you appear in front of people In Plainview, then what? It really depends on what you would like to accomplish. Are we pushing people to your web site? Are we hoping to get people In Plainview to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to reach out to our website design agency In Plainview to serve your business to succeed. Great designs from our website design company help your business and secure results!

Reaching Your Prospects In Plainview on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects who have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, location, hobbies and even more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Plainview is its capability to reach prospects who are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something such as what you provide quite recently.

The search engines are limited to individuals in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any business who conducts business regionally In Plainview Facebook is a superb method to appear in front of your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, simply by targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad agency, our local advertising experts in NY, SEO advertising agency in Suffolk County or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web design company, our graphic design companies on Long Island or our marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our display ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063