Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Plainview
If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Plainview, having the interests and geo targeting you want.
Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?
Once you reach people In Plainview, then what? It truly depends on what you want to accomplish. Are we driving people to your site? Are we looking to get people In Plainview to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?
Prior to starting your advertising campaign, we can help you to figure out precisely what you need to accomplish.
Reaching Your Prospects In Plainview on Facebook
There are many approaches to reach an "Audience" on Facebook:
- Concentrating on those who have been to your site previously (retargeting);
- People that are followers of your page;
- Potential customers that have very similar passions (such as other pages on Facebook);
- People who meet demographic criteria;
- People who are already your customers;
- and the list goes on...
With Facebook, we will aim for people - by gender, age, salary, occupation, job title, location, interests and even more. These people become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Edge Over Search Engines: No Search Needed
The primary advantage Facebook offers In Plainview is its capacity to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something like what you provide quite recently.
The search engines are limited to individuals actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.
Pro: Facebook is Fantastic for Reaching Local Markets
- Are you an attorney? Physician? Home services company? A restaurant or store?
- For any company who conducts business regionally In Plainview Facebook is a great method to reach your audience.
- We can focus on your prospects in many ways.
- Only want to reach women 35-65 in a couple of zip codes? No worries!
- Want to have a special offer on Mondays? We can do that.
The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right geo, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less expensive than Google and the other search engines. They cost significantly less for each click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.
Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).
In contrast, an ad on Facebook might capture a person's attention. They may or may not be actively hunting for an attorney, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.
If you would like to discuss the services of our New York pay per click ad company, our local ad consultants in Suffolk County, search engine optimization company in Suffolk County or retargeting agencies in Suffolk County
please contact our offices.
So is Social Media Advertising Worth It?
Whether Facebook is a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.
Suppose Google clicks are $10 and Facebook actions are $1. Which is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.
Just remember to have your design strong before launching ads like these. For info about our Suffolk website design company, our graphic design in Nassau or our marketing consulting services on Long Island call us today.
Facebook Strategies Have To Be Managed and Optimized
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.
Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.