Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Plainview
If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Plainview, with the interests and geographic targeting you seek.
Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the cost?
Once you appear in front of people In Plainview, then what? It really depends on what you would like to accomplish. Are we driving people to your website? Are we trying to get people In Plainview to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?
Prior to launching your campaign, we can help you to figure out what it is that you need to accomplish.
Reaching Your Prospects In Plainview on Facebook
There are lots of ways to reach an "Audience" on Facebook:
- Concentrating on those who have visited your web site in the past (retargeting);
- People that are followers of your page;
- People who have related passions (including other pages on Facebook);
- Prospects who meet demographic factors;
- Individuals that are already your customers;
- and the list goes on...
With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, area, passions and even more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Google: No Search Needed
The main advantage Facebook offers In Plainview is its capability to reach prospects that are not actively searching for what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.
The search engines are restricted to individuals in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Perfect for Getting into Regional Niches
- Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
- For any organization who does business regionally In Plainview Facebook is a superb way to appear in front of your audience.
- We can target your prospects in several ways.
- Only need to reach women 35-65 in 3 zip codes? No problem!
- Want to have a special offer on Thursdays? We can do that.
The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by merely targeting the right prospects, in the right geo, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less costly than Google and the other search engines. They cost significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different state of mind.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).
In contrast, an ad on Facebook may capture someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.
So is Facebook Worth It?
Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely will depend on the numbers.
Suppose Google clicks are $10 and Facebook clicks are $1. Which is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.
Just remember to have your design strong before launching ads like these. For info about our Nassau web design agency, our graphic design websites in New York or our online marketing consulting services contact us today.
Facebook Campaigns Have To Be Maintained and Improved
Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising dollars with all online marketing, but especially with Facebook.