Facebook & Social Media Advertising In Plainview

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Plainview

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Plainview, having the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

When you connect with people In Plainview, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we looking to get people In Plainview to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to talk to our website design agency In Plainview to aid you to achieve real results. Excellent designs by our website design company can help and achieve results!

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target your audience In Plainview with Facebook

Reaching Your Prospects In Plainview on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your website in the past (retargeting);
  • People who are followers of your page;
  • Individuals who may have similar passions (including other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, area, passions and more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Plainview is its capacity to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

  • Are you an attorney? Health care provider? Home services business? A restaurant or store?
  • For any business who does business locally In Plainview Facebook is an excellent method to reach your audience.
  • We can target your prospects in several ways.
  • Only want to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that functions in huge ways, simply by focusing on the right prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising consultants, our local advertising professionals, SEO ad agency in Nassau County or retargeting companies in Suffolk
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design experts or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Plainview

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company in New York and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063