Facebook & Social Media Advertising In Plainview

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Plainview

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Plainview, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

When you connect with people In Plainview, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we hoping to get people In Plainview to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to allow our website design agency In Plainview to assist your business to achieve results. Quality designs by our website design agency help your business and drive results!

Plainview lead generation on social media
target your audience In Plainview with Facebook

Reaching Your Prospects In Plainview on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your site previously (retargeting);
  • Individuals who are followers of your page;
  • Prospects who may have very similar interests (including other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, location, hobbies and more. These people become part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Plainview is its capacity to get to prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

  • Are you an attorney? Physician? Home services business? A restaurant or retailer?
  • For any organization who does business regionally In Plainview Facebook is an excellent way to reach your target audience.
  • We have the ability to concentrate on your prospects in many ways.
  • Only need to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by simply focusing on the right prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC ad company, our local ad agency in Suffolk County, SEO ad agency in Suffolk County or retargeting campaign on L.I.
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design on Long Island or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Plainview

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company and services of our paid media advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063