Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Plainview
If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Plainview, with the interests and geography you want.
Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?
When you appear in front of people In Plainview, then what? It really depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In Plainview to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?
Prior to launching your advertising campaign, we can help you to determine what it is that you really need to accomplish.
Reaching Your Prospects In Plainview on Facebook
There are lots of ways to reach an "Audience" on Facebook:
- Targeting those who have visited your web site before (retargeting);
- People that are followers of your page;
- Potential customers that have similar interests (such as other pages on Facebook);
- Individuals who meet demographic criteria;
- People who are currently your customers;
- and the list goes on...
With Facebook, we are able to target people - by gender, age, income, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.
We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Advantage Over Search Engines: No Search Needed
The main advantage Facebook offers In Plainview is its capacity to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they see your ad. However, they probably were seeking something like what you provide quite recently.
The search engines like Google are restricted to people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Fantastic for Getting into Local Niches
- Are you an attorney? Physician? Home services business? A restaurant or store?
- For any company who conducts business regionally In Plainview Facebook is a great method to reach your target audience.
- We can concentrate on your prospects in numerous ways.
- Only need to reach women 35-65 in a few zip codes? Not a problem!
- Want to have a special offer on Thursdays? We are able to do that.
The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by just focusing on the right prospects, in the right geo, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising is less pricey than Google and the other search engines. They charge significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other mind-set.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).
In comparison, an advertisement on Facebook might catch a person's attention. They might or might not be proactively searching for an attorney, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.
If you would like to discuss the services of our Nassau County pay per click ad agency, our local advertising experts on LI, search engine optimization agency in Nassau County or remarketing agency in Suffolk
please contact our offices.
So is Facebook a Good Deal?
Whether Facebook is a "great deal" for your advertising dollars genuinely depends on the numbers.
Suppose Google clicks are $12 and Facebook visitors are $1. Which is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design experts, our graphic design on LI or our online marketing consulting services on L.I. contact us today.
Facebook Promotions Must Be Managed and Improved
Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.