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Facebook & Social Media Advertising In South Farmingdale

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In South Farmingdale

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In South Farmingdale, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

After you reach people In South Farmingdale, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we trying to get people In South Farmingdale to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to figure out precisely what you need to accomplish.

Remember to meet with our website design agency In South Farmingdale to help your business to achieve results. Professional designs from our website design agency help your business and drive results!

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target your audience In South Farmingdale with Facebook

Reaching Your Prospects In South Farmingdale on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have been to your site previously (retargeting);
  • Individuals who are followers of your page;
  • Prospects who may have very similar interests (such as other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, location, interests and even more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In South Farmingdale is its ability to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not actively conducting a search when they see your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Areas

  • Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
  • For any organization who does business regionally In South Farmingdale Facebook is an excellent technique to reach your audience.
  • We have the ability to target your prospects in numerous ways.
  • Only want to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They tend to convert from surfer to lead at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC ad company, our local advertising agency, SEO advertising agency or remarketing agency on Long Island
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design in Nassau County or our online marketing consulting services contact us today.

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social media marketing with facebook In South Farmingdale

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063