Facebook & Social Media Advertising In South Farmingdale

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In South Farmingdale

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In South Farmingdale, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

After you connect with people In South Farmingdale, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In South Farmingdale to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to engage our website design experts In South Farmingdale to help you to achieve results. Exceptional designs by our website design agency help your business and achieve results!

South Farmingdale lead generation on Facebook
target your audience In South Farmingdale with Facebook

Reaching Your Prospects In South Farmingdale on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Targeting those who have been to your website previously (retargeting);
  • People that are enthusiasts of your page;
  • Prospects who have very similar interests (including other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, location, passions and more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In South Farmingdale is its capacity to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Markets

  • Are you a lawyer? Physician? Home repair company? A restaurant or store?
  • For any organization who conducts business regionally In South Farmingdale Facebook is a great method to reach your audience.
  • We are able to concentrate on your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by just focusing on the right prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad consultants, our local advertising agency in Suffolk County, SEO ad agency in New York or retargeting agency
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "great deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design experts or our advertising consulting services in Suffolk contact us today.

facebook marketing strategy
social media marketing with facebook In South Farmingdale

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063