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Facebook & Social Media Advertising In South Farmingdale

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In South Farmingdale

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In South Farmingdale, having the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the cost?

When you reach people In South Farmingdale, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In South Farmingdale to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to meet with our website design company In South Farmingdale to serve you to succeed. Excellent designs developed by our website design experts drive success and drive results!

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target your audience In South Farmingdale with Facebook

Reaching Your Prospects In South Farmingdale on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Targeting those who have visited your web site previously (retargeting);
  • People that are followers of your page;
  • People who may have related passions (such as other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, area, passions and more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In South Farmingdale is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

  • Are you an attorney? Medical professional? Home services company? A restaurant or store?
  • For any business who conducts business regionally In South Farmingdale Facebook is an excellent technique to reach your audience.
  • We are able to focus on your prospects in numerous ways.
  • Only need to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right geo, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our LI pay per click ad company, our local ad agency, SEO professionals or retargeting agencies
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "good deal" for your advertising dollars truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our LI website design agency, our graphic design or our advertising consulting services in NY contact us today.

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social media marketing with facebook In South Farmingdale

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display ads experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063