Facebook & Social Media Advertising In South Farmingdale

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In South Farmingdale, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

After you appear in front of people In South Farmingdale, then what? It truly depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In South Farmingdale to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to speak with our website design agency In South Farmingdale to work with your business to achieve results. Quality designs created by our website design agency help your business and achieve results!

Reaching Your Prospects In South Farmingdale on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your site in the past (retargeting);
• Potential customers that are followers of your page;
• People that have similar passions (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, passions and more. These people end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In South Farmingdale is its capability to reach prospects who are not actively searching for what you offer. This does not mean they won't be interested. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to people in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Market Places

• Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
• For any business who does business locally In South Farmingdale Facebook is a superb technique to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by simply focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Nassau PPC advertising agency, our local advertising professionals, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design experts or our advertising consulting services in New York contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063