Facebook & Social Media Advertising In South Farmingdale

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In South Farmingdale, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

After you connect with people In South Farmingdale, then what? It truly depends on what you want to accomplish. Are we sending people to your website? Are we trying to get people In South Farmingdale to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to allow our website design experts In South Farmingdale to assist your business to succeed. Effective designs implemented by our website design agency drive success and secure results!

Reaching Your Prospects In South Farmingdale on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects that have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, area, passions and more. These people become part of an "audience" which can consist of many people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In South Farmingdale is its ability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are limited to people in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any company who does business regionally In South Farmingdale Facebook is a superb way to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising consultants, our local ad agency, SEO advertising agency or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design experts, our graphic design services in NY or our advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063