888-420-0063

Facebook & Social Media Advertising In South Farmingdale

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In South Farmingdale

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In South Farmingdale, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

After you reach people In South Farmingdale, then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In South Farmingdale to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to let our website design agency In South Farmingdale to assist your business to achieve results. Powerful designs created by our website design agency will help and drive results!

South Farmingdale lead generation on Facebook
target your audience In South Farmingdale with Facebook

Reaching Your Prospects In South Farmingdale on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

  • Targeting people who have been to your web site previously (retargeting);
  • Prospects who are fans of your page;
  • Potential customers who may have very similar interests (such as other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, location, passions and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In South Farmingdale is its ability to get to prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Markets

  • Are you a lawyer? Physician? Home services business? A restaurant or merchant?
  • For any business who conducts business locally In South Farmingdale Facebook is a superb way to reach your audience.
  • We can concentrate on your prospects in numerous ways.
  • Only need to reach women 35-65 in three zip codes? No problem!
  • Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by just concentrating on the right prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising consultants, our local advertising agency, SEO ad agency or retargeting companies
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI web design agency, our graphic design or our online marketing consulting services on Long Island call us today.

facebook marketing strategy
social media marketing with facebook In South Farmingdale

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead gen company in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063