Facebook & Social Media Advertising In South Farmingdale

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In South Farmingdale, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

When you appear in front of people In South Farmingdale, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we looking to get people In South Farmingdale to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to meet with our website design company In South Farmingdale to help you to succeed. Professional designs developed by our website design experts help your business and achieve results!

Reaching Your Prospects In South Farmingdale on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• People who have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, location, passions and more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In South Farmingdale is its capability to get to prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are restricted to people actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In South Farmingdale Facebook is an excellent technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by simply focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Long Island PPC ad company, our local advertising agency in Nassau, SEO ad agency in New York or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design gurus, our graphic design services on Long Island or our marketing consulting services in Nassau County contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063