Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In South Farmingdale If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In South Farmingdale, possessing the interests and geography you seek. Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, can it be worth it? Once you connect with people In South Farmingdale, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we looking to get people In South Farmingdale to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups? Prior to starting your marketing campaign, we can help you to identify precisely what you really need to achieve. Remember to meet with our website design company In South Farmingdale to assist you to achieve real results. Great designs created by our website design agency will help and secure results! Reaching Your Prospects In South Farmingdale on Facebook There are a variety of approaches to appear in front of an "Audience" on Facebook: Focusing on individuals who have been to your website previously (retargeting); Individuals that are followers of your page; People that have related passions (which include other pages on Facebook); Individuals who meet demographic factors; Prospects that are already your customers; and the list goes on... With Facebook, we are able to aim for people - by gender, age, income, profession, job title, location, pursuits and much more. These individuals end up part of an "audience" which can include many people. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created. We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Google: No Search Necessary The main advantage Facebook offers In South Farmingdale is its capability to get to prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were seeking something like what you provide quite recently. The search engines like Google are limited to people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect. Pro: Facebook is Wonderful for Reaching Local Niches Are you a lawyer? Doctor? Home repair business? A restaurant or retailer? For any organization who does business locally In South Farmingdale Facebook is a superb way to appear in front of your audience. We can target your prospects in several ways. Only want to reach women 35-65 in a couple of zip codes? Not an issue! Want to have a special on Mondays? We are able to do that. The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by simply focusing on the right prospects, in the right geo, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in some other mind-set. Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they have to fulfill (finding legal help). In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below. If you would like to talk about the services of our PPC ad company, our local advertising agency on Long Island, SEO ad agency in Suffolk or retargeting agency in Nassau please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is a "great deal" for your marketing budget truly will depend on the numbers. Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which of these is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again. Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web site design agency, our graphic design services or our advertising consulting services on Long Island call us today. Facebook Promotions Have To Be Managed and Optimized Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences. Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook. Our lead gen on LI and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising In South Farmingdale and Facebook Everyone's requirements are very different, there are no blanket solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a call . We're very happy to talk about your business and needs, and see if there is a way we can assist you to productively grow your business. 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