Facebook & Social Media Advertising In Massapequa Park

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people In Massapequa Park, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

Once you appear in front of people In Massapequa Park, then what? It really depends on what you would like to accomplish. Are we driving people to your website? Are we hoping to get people In Massapequa Park to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to determine precisely what you need to achieve.

Remember to let our website design agency In Massapequa Park to serve you to achieve real results. Professional designs designed by our website design experts will help and secure results!

Reaching Your Prospects In Massapequa Park on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who may have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, area, passions and more. These individuals become part of an "audience" which can include any number of people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Massapequa Park is its ability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines are limited to the people actually searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Massapequa Park Facebook is a great technique to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, simply by focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Long Island PPC ad company, our local advertising agency in Nassau County, SEO ad agency or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design experts, our graphic design services or our marketing consulting services contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid ads consultants in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063