Facebook & Social Media Advertising In Massapequa Park

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Massapequa Park, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

Once you connect with people In Massapequa Park, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we trying to get people In Massapequa Park to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to allow our website design company In Massapequa Park to aid you to achieve results. Effective designs created by our website design experts help your business and secure results!

Reaching Your Prospects In Massapequa Park on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• Individuals that are fans of your page;
• Prospects that have related passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, location, passions and much more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Massapequa Park is its capability to get to prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines are limited to the people actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any business who does business regionally In Massapequa Park Facebook is a superb technique to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by simply focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Long Island pay per click ad agency, our local advertising agency on Long Island, SEO ad agency in Nassau or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our NY web design gurus, our graphic design experts in New York or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063