Facebook & Social Media Advertising In Massapequa Park

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Massapequa Park

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Massapequa Park, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, is it worth it?

When you appear in front of people In Massapequa Park, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In Massapequa Park to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to identify what it is that you need to accomplish.

Remember to meet with our website design experts In Massapequa Park to serve you to achieve real results. Quality designs created by our website design company help your business and drive results!

Massapequa Park lead generation on social media
target your audience In Massapequa Park with Facebook

Reaching Your Prospects In Massapequa Park on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

  • Focusing on those who have visited your site before (retargeting);
  • Prospects who are enthusiasts of your page;
  • Prospects who have very similar pursuits (such as other pages on Facebook);
  • Individuals who meet demographic criteria;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, occupation, job title, location, interests and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Massapequa Park is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

  • Are you a lawyer? Health care provider? Home services company? A restaurant or store?
  • For any company who conducts business regionally In Massapequa Park Facebook is a superb method to reach your audience.
  • We can target your prospects in many ways.
  • Only need to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by merely targeting the right prospects, in the right geo, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC ad agency, our local ad company, SEO ad agency or remarketing agencies in Nassau County
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI web design experts, our graphic design or our online marketing consulting services in Suffolk County call us today.

facebook marketing strategy
social media marketing with facebook In Massapequa Park

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid media consultants in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063