Facebook & Social Media Advertising In Massapequa Park

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Massapequa Park, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

After you appear in front of people In Massapequa Park, then what? It genuinely depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Massapequa Park to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to meet with our website design experts In Massapequa Park to help you to achieve real results. Effective designs implemented by our website design experts help your business and drive results!

Reaching Your Prospects In Massapequa Park on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• Prospects that are followers of your page;
• Individuals who may have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, interests and more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Massapequa Park is its capability to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
• For any company who does business regionally In Massapequa Park Facebook is a superb way to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, simply by targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad consultants, our local advertising company in Nassau, SEO advertising agency on Long Island or retargeting companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design companies on L.I. or our advertising consulting services on Long Island contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063