Marketing, Sales and Business Growth Consulting
You may have a business with 5,000 employees or just 3. You may be growing your professional services, online services, product sales, residential services or any other part of your business. Growth requires experience and insight. Having helped our clients increase sales over $600 million, we have knowledge and experience to share.
Our CEO, Christopher Ulrich, is an attorney and a business owner with 32 years of business experience. We've worked with all sorts of companies to help grow their businesses, including acquisition strategies, product offerings, partnership models and more.
We're not just a digital agency. We're your trusted advisors. We're here to help you grow your business. Let us help build your revenue machine.
What Business Challenges Are You Facing?
Many of the clients we work with suffer from one or more pain points:
Perhaps you are doing your own marketing but aren't getting the results you want. You need to do "something" but don't know where to start. As marketing consultants, we can help you develop a clear marketing plan and strategy. If you choose, we can help implement various parts of it. It's entirely up to you.
Start Up Challenges
Start up companies face unique challenges. New business owners often have the skills of their trade, but don't know many of the essentials required to run a business. Marketing, sales, accounting and finance, legal and other issues are often outside their wheelhouse. We have these resources available to help you.
You are challenged trying to grow your business. This could be due to marketing, sales, fulfillment capacity, technology limitations or other challenges. Internally - and with outside partners - we can help.
You need more leads, or your people aren't closing the leads they receive. Maybe the phone has stopped ringing. Whatever the problem, we can help with sales training, technology and other resources.
We know technology. If you're looking to invest in technology, build custom solutions or employ various cloud solutions, speak with us. We may have done this already or have the resources to give you the best possible execution.
Online Marketing Consulting
Each business is unique, but they share many of the same needs. Most businesses want more clients at an affordable cost. They may need more visitors to their website, more phone calls, more foot traffic - but at the end of the day, they want more business.
Marketing on the Internet Begins with a Website. The website must be compelling. When people find you online, they don't know you. They only know the impression that your website is giving them of you.
You do not have the luxury of sitting next to them explaining to them how wonderful your business is. When they are on your website, the only thing they see is the information on your website. Your website must grab their attention, engage them with information relevant to them, and explain to them why they'd be foolish to not call you.
Traffic Begins with Search
Most new prospects will find your business through search. Most use Google, Bing and Yahoo. Others prefer video, looking for information on YouTube. When someone has a need, they search for solutions. If you aren't one of the options they find, they can't consider you, and it is as if your business does not even exist.
- Should you focus on Pay Per Click advertising or Organic Search (search engine optimization / SEO)?
- What is the best strategy to get you qualified visitors who can buy your products or services?
- How do you decide what is the right amount to spend on advertising while still driving sales at a profit?
- Which keywords generate sales and which generate useless clicks?
Our team excels at answering these questions and more, and can help you develop a comprehensive search strategy.
Retargeting Brings Them Back
Bring Your Prospects Back!
Search introduces new people to your business or practice. Retargeting brings them back. With Retargeting (called Remarketing on Google), visitors come to your site, leave and move about the web. As they go from site to site, they may strategically see ads reminding them to return to your website and your business.
These are served up to people who already came to you (had an interest), and can increase sales and leads dramatically.
Avoid "Get Rich" Internet Gurus
There is no magic bullet, yet there are those on the web that sell the shiny object of the week. They promise magic results with this trick, that tool or some other process. Once they've sold enough copies of it and demand vanishes, they move on to the next latest greatest trick.
The reality is that marketing is hard. It is really hard. Nonetheless, if marketing is done right, it can be incredibly effective.
Real marketing takes work. It takes strategy, a process and experience. Whether you want your marketing done for you, want our expertise to help you define and oversee a plan for your team, or a hybrid, we can help.
Sales Begin with Lead Conversion
You want more business, right? (Of course you do! If you didn't, you wouldn't be reading this page).
You spend money driving people to your website, and some of them become clients. But why didn't the others? What can you do to increase the percentage of people who buy?
How can leads be handled better?
We can advise you on this and other strategies to help increase your conversion rates.
Advantages of Outsourcing Your Marketing
Many companies hire us as an assist for their in-house marketing team. Others use us as their own outside marketing department. Whichever you prefer, we can develop a solution for you. Consider the following:
- Our marketing professionals can work with your existing marketing team to handle certain aspects of the overall marketing strategy
- Our experts can give you a different prospective, a fresh set of eyes and ideas, to improve what you're already doing
- We give flexibility with controlled costs - retaining us means no employee taxes, benefits, unemployment insurance, workers' compensation, etc.
- Our services are generally not required on a "full time" basis, and a limited number of highly effective hours can often yield greater results than a full-time employee.
- Avoid the recruiting, hiring, training and ramp up process. When we work with you, we start full speed, ready to start driving results.
What Makes Us Different?
We offer the latest, most up-to-date marketing strategies that are sustainable good-business practices. This is not a "trick" or a "gadget." It is real business knowledge attained over years of research, education and practice.
We work with you to develop the tactics and strategies that will have a long-lasting positive growth impact on your business. We optimize all processes along the way, and report results to you.
We are run by business owners and understand business owners. We are flexible in our strategies, changing as needed to get the results you need.
We understand your concerns and are here to help you achieve your goals.