Does Your Business Website Design Stand Out?
If you are looking to expand your business making use of the web, an excellent web design is critical. Your customers today have more choices - and distractions - than they ever did before. Our Suffolk website design agency can help.
With so many things to view online, will your web design engage your prospects or send them running to your competitors?
Why Web Design Matters to Business Customers
When prospects visit your web site, they don't have the benefit of you sitting alongside them, explaining your business to them. It's just them, a display screen and your website looking them in the face. Are they likely to contact you? Are they going to do business with you? Or are they just going to bounce away from your site - a prospect lost to a competitor?
Design Your Website for Trust, Engagement & Achieving Success
Web Design Should Build Trust
A powerful site design instills trust and confidence in your business.
Do you appear professional? Do you appear like you value your business, and, therefore, will worry about your customers? You want your prospects to know you want to be professional with them.
If you have a poor image, why would they want to work with you?
With trust being one of several concerns of prospects initiated over the internet, you need to present an excellent site with all of the information they require to understand why they ought to work with you.
Design for Your Customers, Not You
While you need to like the design of your site, remember its goal - to engage and build a connection with your prospective customers.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your website design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you letting them know how you are going to meet their expectations, or are you simply preaching about yourself? Powerful web design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is incredibly low these days.
Prospects leave in 3 seconds if you don't hit them with a strong message and great visual. It is our responsibility to keep them focused on what you can do for them. Your website design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google visitors do not like what they find on your website. Talk about what you are able to provide them, such as retailers, service companies, professional services, medical services and home repair products or services. Our Nassau PPC ad agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly browsing on mobile devices. Your website has to be mobile responsive to accommodate these users. Google also ranks sites lower which are not mobile responsive. Again, web design has an impact.
- No Focus on Your Prospects: Remember, they don't care about your needs, prospects care about what results you can achieve on their behalf. Are you speaking about them or bragging about yourself?
A Well Designed Website Can Deliver More Customers to Your Business in
Growth happens much faster for businesses with strong websites. They receive more visitors from Google. Prospects stay and interact instead of "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that perform well.
Properly designed sites attract customers to your business. They work hand-in-hand with our display advertising gurus in NY services. Ultimately, the goal of a properly designed website is to produce more prospects and sales for your business, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your products or services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad agency on Long Island will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A professionally designed website delivers huge benefits to your business. Our professionals will work with you to develop a website that delivers the benefits you need.
People assess you based on what they observe on your website. Does your web design convey confidence or fuel doubt?
Call to Action
Do you tell your prospects how to take that next step? Do you make convenient and inviting for them to connect with you?
Concentrate your marketing on the prospects you want to attract (tip: not everyone is a prospect). Communicate with them on their terms, focusing on their requirements, and your ability to meet those demands.
Owning a website is definitely a cost effective way of getting the word out. Stay in touch with all of your customers, and revise your info without expensive print and mailing costs!
Adding valuable information and facts to your web page is easy, and trying to keep your customers knowledgeable could save you time and money.
Make it simple for existing customers to obtain the info they demand and reduce your support costs.
The way in which Our Seasoned Team Can Help You and Your Business
Leadership: Twenty Years Experience
Our management group has helped organizations to flourish online since '97. We have obtained enormous practical experience supporting businesses small and big produce leads and sales from the net. The fact is, we've helped our clients produce in excess of $600 million in new sales.
Local & National Clients
We assist all size clients, local and national. Lawyers, professional service providers, construction, financial services, ecommerce and more. Any client who can really benefit from even more revenue could see tremendous growth. included.
Our Emphasis is on YOU
Before we start creating your site, we collaborate with you to comprehend your business as well as your objectives. Precisely what are your business and personal goals? What are you looking to achieve? We need to know this to produce a website design that meets or exceeds your objectives.
Examining Your Current Marketing
We work together with you to review your current advertising. Precisely what have you got on the internet and in print? We would like to provide you a highly effective and compelling design that helps and increases your existing marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from are different from other markets, so be sure you're speaking to your audience!