Does Your Farmingdale Business Website Design Stand Out?
If you are planning to expand your business making use of the web, a first-rate web design is essential. Your customers In Farmingdale today have more options - and distractions - than they ever did before. Our NY web design agency can help.
With so many things to look at online, will your web design engage your prospects or send them running to your competitors?
Why Web Design Is So Important to Business Customers
When prospects visit your website, they don't have the benefit of you sitting down alongside them, explaining your business to them. It's just them, a computer screen and your web page looking them in the face. Are they likely to contact you? Are they likely to work with you? Or are they simply going to bounce away from your website - an opportunity lost to a competitor?
Design Your Website for Trust, Engagement & Success
Website Design Should Build Trust
A powerful web design instills trust in your business.
Do you look professional? Do you appear as if you value your business, and, in turn, will worry about your customers? You'd like your prospects to know you want to be professional with them.
If you have an inadequate image, why would they want to work with you?
With trust being one of the concerns of prospects initiated over the internet, you need to present a great site with all of the information they want to understand why they must work with you.
Design for Your Farmingdale Customers, Not You
While you should like the design of your website, remember its objective - to engage and build a connection with your potential customers.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you will meet their objectives, or are you merely talking about yourself? Powerful website design makes all the difference.
Your Web Design Has Just 3-7 Seconds
to Grab Your Farmingdale Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is incredibly low these days.
Prospects leave in 3 seconds unless you hit them with a powerful message and great visual. It is our responsibility to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google website visitors do not like what they find on your website. Talk about what you are able to offer them, for example retailers, service companies, professional services, medical services and home repair products or services. Our NY pay per click ad consultants services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly searching on cellular devices. Your site must be mobile responsive to accommodate these users. Google also ranks sites lower that aren't mobile responsive. Again, website design has an impact.
- No Focus on Your Prospects: Remember, they don't care about your needs, prospects care about what results you can achieve for them. Are you speaking about them or bragging about yourself?
A Well Designed Website Can Deliver More Customers to Your Business in Farmingdale
Growth happens much faster for businesses with strong websites. They receive more traffic from Google. Prospects stay and engage instead of "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that do well.
Properly designed sites attract customers to your business. They work hand-in-hand with our display advertising advertising agency in NY services. Ultimately, the objective of a properly designed site is to generate more leads and sales to your business, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your products or services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local advertising agency in Suffolk will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A properly designed website gives significant benefits to your business. Our design team will work with you to build a site that produces the benefits you need.
Visitors assess your business based on what they see on your site. Does your web design convey confidence or create doubt?
Call to Action
Does your message tell your prospects how to take action? Does your website make easy and inviting for your prospects to connect with you?
Concentrate your marketing on the prospects you want to bring in (tip: not the whole world). Engage with them as you choose, focusing on their needs, and your capability to meet those needs.
Owning a web site is an extremely practical method to get the word out there. Stay in touch with all of your customers, and revise your information with no need of costly print and mailing fees!
Adding useful details to your site is straightforward, and keeping your customers in the loop could save you both time and money.
Make it easier for current customers to find the facts they require and lower your support expenses.
The best way Our Skilled Team Can Assist You and Your Business
Leadership: Twenty Years Experience
Our leadership team has really helped companies to flourish on the web since 1997. We've obtained incredible experience helping businesses small and large generate leads and sales online. In fact, we have helped our customers create over $600 million in brand new revenue.
Local & National Clients
We help almost all size customers, local and nationwide. Law offices, professional services, construction, financial companies, e-commerce and more. Any client that can take advantage of more business can see tremendous improvement. Farmingdale included.
Our Focus is on YOU
Before we start building your web site, we speak with you to fully grasp your business and your objectives. Exactly what are your personal and business targets? What are you looking to achieve? We need to learn this to make a website design that meets or exceeds your objectives.
Evaluating Your Existing Advertising And Marketing
We work together with you to critique your existing advertising and marketing. What have you got on the web and in print? We would like to offer you a effective and engaging design which supports and increases your existing marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Farmingdale are different from other markets, so be sure you're speaking to your audience!