Does Your South Farmingdale Business Website Design Stand Out?
If you are looking to grow your business making use of the web, an excellent web design is a must. Your customers In South Farmingdale today have more options - and distractions - than they ever did before. Our NY web design consultants can help.
With so many things to view online, will your website design engage your prospects or send them running to your competition?
Why Web Design Matters to Business Customers
When prospects go to your web site, they don't have the benefit of you sitting alongside them, explaining your business to them. It's just them, a computer screen and your web page looking them in the face. Are they going to call you? Are they likely to do business with you? Or are they simply going to bounce away from your site - a prospect lost to a competition?
Design Your Website for Trust, Engagement & Achieving Success
Web Design Should Build Trust
A powerful site design instills trust in your business.
Do you look professional? Do you look as if you care about your business, and, in turn, will worry about your customers? You want your prospects to know you want to be professional with them.
If you have a weak image, why would they wish to work with you?
With trust being one of the concerns of prospects initiated over the internet, you must present a terrific website with all of the information they need to understand why they should work with you.
Design for Your South Farmingdale Customers, Not You
While you should like the design of your website, remember its objective - to engage and build a connection with your potential customers.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you letting them know how you are going to meet their objectives, or are you simply talking about yourself? Powerful web design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your South Farmingdale Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is close to zero these days.
Prospects leave in 3 seconds unless you hit them with a strong message and great visual. It is our job to keep them focused on what you can do for them. Your website design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google visitors do not like what they find on your website. Talk about what you are able to offer them, such as retailers, service companies, professional services, medical services and home repair products or services. Our PPC advertising agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly browsing on cellular devices. Your website needs to be mobile responsive to accommodate these users. Google also ranks sites lower that aren't mobile responsive. Again, web design has an impact.
- No Focus on Your Prospects: Remember, they don't care about you, prospects care about what results you can achieve for them. Are you talking about them or bragging about yourself?
A Well Designed Website Can Deliver More Customers to Your Business in South Farmingdale
Growth happens much faster for businesses with strong websites. They receive more visitors from Google. Prospects stay and interact rather than "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards websites that perform well.
Properly designed sites attract customers to your business. They work hand-in-hand with our display advertising consultants services. Eventually, the goal of a properly designed website is to produce more prospects and sales to your business, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your products or services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local advertising experts will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A professionally designed website presents huge benefits to your business. Our design team will work with you and your team to build a website that delivers the benefits you need.
People judge you based on what they see on your website. Does your web design convey credibility or fuel doubt?
Call to Action
Does your message tell your prospects how to take that next step? Does your website make convenient and inviting for your prospects to reach out to you?
Focus your marketing on the prospects you want to bring in (tip: not everyone). Engage with them on their terms, focusing on their requirements, and your capability to meet those needs.
Having a website is definitely a practical method to get the word out. Stay in touch with all of your customers, and update your info without overpriced print and mailing costs!
Adding useful info to your web page is easy, and keeping your customers in the loop could help you save money and time.
Make it easier for current customers to obtain the information they need and minimize your support costs.
How Our Experienced Group Can Certainly Help You
Leadership: 20 Years Working Experience
Our management team has helped businesses to grow on the web since '97. We have acquired tremendous experience supporting businesses of all sizes generate leads and sales from the web. In fact, we've helped our customers generate over $600 million in incremental revenue.
Local & National Clients
We help all sized clients, local and nationwide. Attorneys, professional service providers, construction, financial services, e-commerce and more. Any customer who can really benefit from even more sales can easily see tremendous growth. South Farmingdale included.
Our Focus is on YOU
Before we start designing your site, we collaborate with you to fully understand your business and your objectives. Precisely what are your business and personal targets? What are you looking to achieve? We need to know this to create a website design that meets or exceeds your expectations.
Assessing Your Present Marketing
We work with you to critique your existing advertising. Precisely what do you have on the web and in print? We would like to supply you with a effective and compelling design which supports and increases your current marketing and advertising efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from South Farmingdale are different from other markets, so be sure you're speaking to your audience!