Does Your Long Island Business Website Design Stand Out?
If you are looking to grow your business making use of the web, an excellent web design is essential. Your customers On Long Island today have more options - and distractions - than they ever did before. Our Suffolk web design professionals can help.
With so many things to look at on the web, will your web design engage your prospects or send them running to your competition?
Why Web Design Matters to Business Customers
When prospects visit your web site, they don't have the benefit of you sitting alongside them, explaining your business to them. It's just them, a computer screen and your site looking them in the face. Are they preparing to contact you? Are they likely to do business with you? Or are they just going to bounce away from your site - a prospect lost to a competitor?
Design Your Website for Trust, Engagement & Financial Success
Web Design Should Build Trust
A powerful web design instills trust in your business.
Do you appear professional? Do you appear like you value your business, and, in turn, will worry about your customers? You'd like your prospects to understand you intend to be professional with them.
If you have a weak image, why would they wish to work with you?
With trust being one of the concerns of prospects initiated over the internet, you need to present a great site with all of the information they need to understand why they need to work with you.
Design for Your Long Island Customers, Not You
While you need to like the design of your site, remember its purpose - to engage and build a connection with your potential customers.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you are going to meet their expectations, or are you merely talking about yourself? Powerful web design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your Long Island Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is close to zero these days.
Prospects leave in 3 seconds unless you reach them with a strong message and great visual. It is our job to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google site visitors do not like what they find on your website. Talk about what you are able to offer them, such as retailers, service companies, professional services, medical services and home repair products or services. Our LI pay per click ad company services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly browsing on smart phones. Your site must be mobile responsive to accommodate these users. Google also ranks sites lower that are not mobile responsive. Again, website design has an impact.
- No Focus on Your Prospects: Remember, they don't care about your needs, prospects care about what results you can achieve on their behalf. Are you talking about them or bragging about yourself?
A Well Designed Website Can Deliver More Customers to Your Business in Long Island
Growth happens much faster for businesses with strong websites. They receive more visitors from Google. Prospects stay and engage as opposed to "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that perform well.
Properly designed sites attract customers to your business. They work hand-in-hand with our display ads ad agency in Suffolk County services. Eventually, the goal of a well designed website is to generate more prospects and sales to your business, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your products or services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local advertising agency in Suffolk will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A professionally designed website delivers huge benefits to your business. We will work with you and your team to build a site that produces the benefits you need.
Visitors assess your business based on what they read on your site. Does your web design convey credibility or create doubt?
Call to Action
Does your message tell your prospects how to take that next step? Do you make simple and inviting for prospects to reach out to you?
Concentrate your message on the prospects you want to attract (tip: not the whole world). Engage with them on their terms, concentrating on their needs, and your ability to meet those needs.
Owning a web site is undoubtedly a practical method of getting the word out. Stay in contact with all your customers, and revise your information with no need of overpriced print and mailing charges!
Adding useful information to your site is straightforward, and keeping your customers informed will save you both time and money.
Make it easy for existing customers to get the info they really need and minimize your support costs.
How Our Professional Team Will Help You
Management: Twenty Years Experience
Our leadership team has made it easier for companies to flourish online since 1997. We've obtained incredible working experience assisting businesses large and small bring in leads and sales from the net. In fact, we have helped our customers produce more than $600 million in new sales revenue.
Local & National Clients
We help all sized customers, local and national. Lawyers, professional services, construction, financial services, e-commerce and others. Any customer that can reap the benefits of more revenue could see tremendous improvement. Long Island included.
Our Emphasis is on YOU
Before we start developing your site, we collaborate with you to understand your business along with your objectives. Exactly what are your personal and business targets? What would you like to accomplish? We need to learn this to make a web design that matches or surpasses your expectations.
Evaluating Your Existing Marketing
We work with you to look at your existing marketing and advertising. What do you have on the internet and in print? We want to offer you a highly effective and gripping design which supports and enhances your current advertising and marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Long Island are different from other markets, so be sure you're speaking to your audience!