Does Your Long Island Business Website Design Stand Out?
If you are looking to expand your business using the web, an excellent web design is essential. Your customers On Long Island today have more choices - and distractions - than they ever did before. Our New York website design company can help.
With so many websites to view online, will your web design engage your prospects or send them running to your competitors?
Why Web Design Matters to Business Customers
When prospects go to your website, they do not have the benefit of you sitting down next to them, explaining your business to them. It's just them, a computer screen and your web page looking them in the face. Are they preparing to contact you? Are they likely to do business with you? Or are they just going to bounce away from your website - a prospect lost to a competitor?
Design Your Website for Trust, Engagement & Achieving Success
Web Design Should Build Trust
A powerful site design instills trust in your business.
Do you look professional? Do you look as if you value your business, and, in turn, will care about your customers? You need your prospects to know you want to be professional with them.
If you have a poor image, why would they wish to work with you?
With trust being among the concerns of prospects initiated over the internet, you must present an excellent site with all of the information they want to understand why they must work with you.
Design for Your Long Island Customers, Not You
While you should like the design of your website, remember its goal - to engage and build a connection with your prospective customers.
You need them to take a small action - pick up a phone, make a purchase or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you letting them know how you will meet their objectives, or are you merely talking about yourself? Powerful website design makes all the difference.
Your Web Design Has Just 3-7 Seconds
to Grab Your Long Island Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is close to zero these days.
Prospects leave in 3 seconds unless you hit them with a strong message and great visual. It is our job to keep them focused on what you can do for them. Your website design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google website visitors do not like what they find on your website. Talk about what you can offer them, such as retailers, service companies, professional services, medical services and home repair products or services. Our Nassau pay per click ad consultants services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly searching on mobile phones. Your site must be mobile responsive to accommodate these users. Google also ranks sites lower that aren't mobile responsive. Again, website design has an impact.
- No Focus on Your Prospects: Remember, they don't care about your needs, prospects care about what results you can achieve on their behalf. Are you talking about them or bragging about yourself?
A Well Designed Website Can Deliver More Customers to Your Business in Long Island
Growth happens much faster for businesses with strong websites. They receive more traffic from Google. Prospects stay and engage rather than "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that do well.
Properly designed sites attract customers to your business. They work hand-in-hand with our display ads agency in Nassau services. Ultimately, the objective of a well designed website is to generate more prospects and sales for your business, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your products or services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad professionals on LI will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A well designed website presents tremendous benefits to your business. Let us work with you and your team to design a website that produces the benefits you need.
Visitors judge you based on what they see on your website. Does your web design convey confidence or fuel doubt?
Call to Action
Do you tell your prospects how to take action? Does your website make convenient and inviting for them to connect with you?
Focus your message on the prospects you need to attract (tip: not everyone is a prospect). Connect with them as you choose, addressing their requirements, and your capability to meet those wants.
Having a website is definitely a practical way to get the word out there. Stay in touch with all of your customers, and update your information without pricey print and mailing fees!
Adding useful info to your website is simple, and keeping your customers knowledgeable could save you money and time.
Make it simple for established customers to obtain the info they need and minimize your support expenses.
The way in which Our Seasoned Group Will Help You and Your Business
Management: Two Decades Working Experience
Our leadership team has helped organizations to grow on the web since 1997. We have acquired incredible working experience helping businesses large and small bring in leads and sales from the web. In truth, we have helped our clientele create in excess of $600 million in incremental revenue.
Local & National Clients
We help just about all size clients, local and nationwide. Lawyers, professional service providers, construction, financial companies, e-commerce and more. Any client who can reap the benefits of even more revenue can see huge growth. Long Island included.
Our Focus is on YOU
Before we begin constructing your site, we work with you to fully understand your business along with your objectives. What are your personal and business objectives? What would you like to accomplish? We need to know this to develop a website design that matches or exceeds your expectations.
Assessing Your Present Marketing
We work with you to critique your current advertising and marketing. What have you got online and in print? We wish to supply you with a powerful and engaging design that will help and improves your existing advertising efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Long Island are different from other markets, so be sure you're speaking to your audience!