Does Your New York Business Website Design Stand Out?
If you are looking to expand your business using the web, an excellent web design is critical. Your customers In New York today have more choices - and distractions - than they ever did before. Our web design consultants can help.
With so many websites to look at online, will your web design engage your prospects or send them running to your competition?
Why Web Design Matters to Business Customers
When prospects go to your site, they don't have the benefit of you sitting next to them, explaining your business to them. It's just them, a display screen and your web page looking them in the face. Are they preparing to contact you? Are they going to do business with you? Or are they just going to bounce away from your website - an opportunity lost to a competitor?
Design Your Website for Trust, Engagement & Achieving Success
Website Design Should Build Trust
A powerful site design instills trust in your business.
Do you appear professional? Do you look as if you care about your business, and, therefore, will worry about your customers? You need your prospects to know you wish to be professional with them.
If you have an inadequate image, why would they wish to work with you?
With trust being among the concerns of prospects initiated over the internet, you need to present an excellent website with all of the information they want to understand why they ought to work with you.
Design for Your New York Customers, Not You
While you ought to like the design of your site, remember its goal - to engage and build a connection with your prospective customers.
You need them to take a small action - pick up a phone, make a purchase or submit a contact form. Does your website design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you letting them know how you are going to meet their objectives, or are you simply speaking about yourself? Powerful web design makes all the difference.
Your Web Design Has Just 3-7 Seconds
to Grab Your New York Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is close to zero these days.
Prospects leave in 3 seconds if you don't hit them with a powerful message and great visual. It is our job to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google visitors do not like what they find on your website. Talk about what you can offer them, for example retailers, service companies, professional services, medical services and home repair products or services. Our LI PPC advertising agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly browsing on mobile phones. Your site must be mobile responsive to accommodate these users. Google also ranks sites lower which are not mobile responsive. Again, website design has an impact.
- No Focus on Your Prospects: Remember, they don't care about you, prospects care about what results you can achieve for them. Are you talking about them or bragging about yourself?
A Well Designed Website Can Deliver More Customers to Your Business in New York
Growth happens much faster for businesses with strong websites. They receive more visitors from Google. Prospects stay and interact rather than "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that perform well.
Properly designed sites attract customers to your business. They work hand-in-hand with our paid ads experts services. In the end, the objective of a properly designed website is to produce more prospects and sales for your business, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your products or services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local advertising consultants in Suffolk County will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A professionally designed website presents huge benefits to your business. Let us work with you to build a website that delivers the benefits you need.
Prospects assess you based on what they see on your website. Does your web design convey confidence or create doubt?
Call to Action
Does your message tell your prospects how to take that next step? Do you make easy and inviting for prospects to contact you?
Concentrate your marketing message on the prospects you need to attract (tip: not everyone). Engage with them on their terms, focusing on their needs, and your ability to meet those needs.
Using a website is undoubtedly a cost effective way to get the message out. Stay in touch with all of your customers, and update your information without overpriced print and mailing expenses!
Adding valuable information and facts to your site is simple, and trying to keep your customers informed could save you money and time.
Make it easier for established customers to obtain the facts they need and reduce your support costs.
The way in which Our Seasoned Team Can Help You
Leadership: Two Decades Practical Experience
Our leadership team has assisted businesses to flourish on the web since 1997. We have obtained enormous practical experience helping businesses small and large generate leads and sales from the web. The fact is, we have helped our clientele generate in excess of $600 million in incremental sales revenue.
Local & National Clients
We help almost all sized clients, local and national. Lawyers, professional service providers, construction, financial companies, e-commerce and others. Any customer that can take advantage of even more business can easily see huge improvement. New York included.
Our Emphasis is on YOU
Before we start designing your web site, we work with you to fully understand your business along with your objectives. Exactly what are your personal and business goals? What would you like to achieve? We need to learn this to produce a website design that meets or surpasses your expectations.
Evaluating Your Current Advertising And Marketing
We work with you to review your existing advertising. Precisely what do you have online and in print? We would like to supply you with a effective and persuasive design that will help and improves your current advertising and marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from New York are different from other markets, so be sure you're speaking to your audience!