Does Your New York Business Website Design Stand Out?
If you are planning to expand your business making use of the web, an outstanding website design is vital. Your customers In New York today have more options - and distractions - than they ever did before. Our web design agency can help.
With so many things to view on the web, will your web design engage your prospects or send them running to your competitors?
Why Website Design Matters to Business Customers
When prospects visit your website, they do not have the benefit of you sitting down next to them, explaining your business to them. It's just them, a display screen and your website staring them in the face. Are they going to call you? Are they likely to do business with you? Or are they just going to bounce away from your website - an opportunity lost to a competition?
Design Your Website for Trust, Engagement & Success
Website Design Should Build Trust
A powerful website design instills trust and confidence in your business.
Do you appear professional? Do you appear like you care about your business, and, in turn, will worry about your customers? You want your prospects to know you wish to be professional with them.
If you have a weak image, why would they want to work with you?
With trust being among the concerns of prospects initiated over the internet, you must present an excellent site with all of the information they want to understand why they ought to work with you.
Design for Your New York Customers, Not You
While you should like the design of your site, remember its goal - to engage and build a connection with your prospective customers.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you are going to meet their objectives, or are you basically preaching about yourself? Powerful website design makes all the difference.
Your Web Design Has Just 3-7 Seconds
to Grab Your New York Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is incredibly low these days.
Prospects leave in 3 seconds unless you reach them with a powerful message and great visual. It is our responsibility to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google site visitors do not like what they find on your website. Talk about what you are able to provide them, for example retailers, service companies, professional services, medical services and home repair products or services. Our PPC advertising agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly searching on mobile phones. Your website has to be mobile responsive to accommodate these users. Google also ranks sites lower which aren't mobile responsive. Again, web design has an impact.
- No Focus on Your Prospects: Remember, they don't care about your needs, prospects care about what results you can achieve for them. Are you talking about them or bragging about yourself?
A Well Designed Website Can Deliver More Customers to Your Business in New York
Growth happens much faster for businesses with strong websites. They receive more visitors from Google. Prospects stay and interact instead of "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards websites that perform well.
Properly designed sites attract customers to your business. They work hand-in-hand with our display advertising consultants in NY services. Eventually, the goal of a properly designed website is to produce more leads and sales to your business, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your products or services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad consultants in NY will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A well designed website delivers significant benefits to your business. Our professionals will work with you and your team to develop a website that delivers the benefits you need.
People judge you based on what they observe on your site. Does your web design convey confidence or create doubt?
Call to Action
Do you tell your prospects how to take action? Does your website make easy and inviting for your prospects to contact you?
Concentrate your marketing message on the prospects you need to bring in (hint: not everyone is a prospect). Engage with them on their terms, addressing their requirements, and your ability to satisfy those wants.
Owning a website is definitely a cost effective way to get the word out. Stay in contact with all your customers, and revise your info with no need of expensive print and mailing fees!
Adding useful info to your web page is easy, and trying to keep your customers in the loop will save you money and time.
Make it simple for existing customers to find the facts they want and minimize your support costs.
How Our Professional Group Will Help You and Your Business
Leadership: Twenty Years Experience
Our leadership group has assisted companies to grow on the web since '97. We have acquired incredible working experience assisting businesses of all sizes generate leads and sales from the net. In fact, we have helped our clientele create over $600 million in incremental revenue.
Local & National Clients
We assist all sized clients, local and national. Attorneys, professional service providers, construction, financial services, e-commerce and others. Any customer that can really benefit from more business could see massive growth. New York included.
Our Focus is on YOU
Before we start designing your website, we work with you to understand your business and your goals. What are your business and personal targets? What are you looking to achieve? We need to learn this to make a web design that matches or surpasses your objectives.
Assessing Your Existing Marketing And Advertising
We work with you to critique your existing advertising. Precisely what have you got on the internet and in print? We want to supply you with a highly effective and persuasive design which supports and improves your current marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from New York are different from other markets, so be sure you're speaking to your audience!