Does Your Huntington Business Website Design Stand Out?
If you are planning to expand your business using the web, a first-rate website design is critical. Your customers In Huntington today have more options - and distractions - than they ever did before. Our LI web design agency can help.
With so many things to look at online, will your web design engage your prospects or send them running to your competition?
Why Web Design Matters to Business Customers
When prospects go to your web site, they do not have the benefit of you sitting alongside them, explaining your business to them. It's just them, a computer screen and your website looking them in the face. Are they preparing to contact you? Are they going to do business with you? Or are they simply going to bounce away from your site - a prospect lost to a competitor?
Design Your Website for Trust, Engagement & Achieving Success
Web Design Should Build Trust
A powerful site design instills trust and confidence in your business.
Do you appear professional? Do you appear like you care about your business, and, in turn, will worry about your customers? You want your prospects to understand you want to be professional with them.
If you have a poor image, why would they wish to work with you?
With trust being one of the concerns of prospects initiated over the internet, you must present a terrific site with all of the information they require to understand why they need to work with you.
Design for Your Huntington Customers, Not You
While you need to like the design of your site, remember its objective - to engage and build a connection with your prospective customers.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you letting them know how you will meet their objectives, or are you simply speaking about yourself? Powerful web design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your Huntington Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is close to zero these days.
Prospects leave in 3 seconds if you don't hit them with a strong message and great visual. It is our responsibility to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google visitors do not like what they find on your website. Talk about what you can provide them, for example retailers, service companies, professional services, medical services and home repair products or services. Our Nassau PPC advertising company services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly searching on cellular devices. Your site has to be mobile responsive to accommodate these users. Google also ranks sites lower which aren't mobile responsive. Again, web design has an impact.
- No Focus on Your Prospects: Remember, they don't care about you, prospects care about what results you can achieve for them. Are you talking about them or boasting about yourself?
A Well Designed Website Can Deliver More Customers to Your Business in Huntington
Growth happens much faster for businesses with strong websites. They receive more traffic from Google. Prospects stay and interact rather than "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards websites that perform well.
Properly designed sites attract customers to your business. They work hand-in-hand with our display ads experts in Suffolk services. In the end, the goal of a properly designed website is to generate more leads and sales for your business, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your products or services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local advertising consultants on Long Island will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A properly designed website gives huge benefits to your business. Our team will work with you and your team to design a website that delivers the benefits you need.
People assess your business based on what they see on your site. Does your web design convey confidence or create doubt?
Call to Action
Do you tell your prospects how to take that next step? Does your website make easy and inviting for them to connect with you?
Concentrate your marketing on the prospects you need to bring in (tip: don't target everyone). Communicate with them as you choose, concentrating on their needs, and your ability to satisfy those needs.
Using a web site is certainly a practical method to get the word out. Stay in touch with all of your customers, and update your information without expensive print and mailing fees!
Adding valuable material to your web page is easy, and keeping your customers in the loop could help you save both money and time.
Make it easy for current customers to discover the facts they require and reduce your support costs.
How Our Knowledgeable Team Can Assist You
Leadership: Twenty Years Experience
Our management team has assisted businesses to grow on the web since the late nineties. We have acquired incredible experience assisting businesses large and small bring in leads and sales from the web. In truth, we've helped our clientele generate more than $600 million in incremental revenue.
Local & National Clients
We work with just about all size customers, local and nationwide. Law offices, professional services, construction, financial companies, e-commerce and much more. Any client that can take advantage of more business can see massive improvement. Huntington included.
Our Attention is on YOU
Before we start creating your site, we speak with you to fully grasp your business and your objectives. Exactly what are your personal and business objectives? What are you looking to accomplish? We have to know this to produce a website design that matches or exceeds your objectives.
Examining Your Present Marketing
We help you to evaluate your current advertising. Exactly what have you got online and in print? We wish to supply you with a powerful and engaging design which supports and enhances your overall advertising and marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Huntington are different from other markets, so be sure you're speaking to your audience!