Facebook & Social Media Advertising In NY

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In NY, possessing the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

Once you reach people In NY, then what? It truly depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In NY to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to speak with our website design company In NY to assist your business to achieve real results. Exceptional designs designed by our website design agency drive success and drive results!

Reaching Your Prospects In NY on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site previously (retargeting);
• Potential customers who are fans of your page;
• People who may have related interests (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, area, passions and even more. These individuals become part of an "audience" which may include many people. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In NY is its capacity to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are restricted to people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
• For any business who does business locally In NY Facebook is a great method to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by simply targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a real need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our NY pay per click advertising agency, our local advertising agency in Suffolk County, search engine optimization ad agency on LI or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really depends upon the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design experts, our graphic design on Long Island or our online advertising consulting services call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063