Facebook & Social Media Advertising In NY

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In NY, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

When you connect with people In NY, then what? It truly depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people In NY to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we can help you to determine what it is that you really need to achieve.

Remember to call our website design agency In NY to serve your business to achieve real results. Powerful designs designed by our website design company will help and achieve results!

Reaching Your Prospects In NY on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• People who are fans of your page;
• People who may have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, location, interests and much more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In NY is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to people in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any organization who does business regionally In NY Facebook is a great way to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising consultants, our local ad agency, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York website design professionals, our graphic design in New York or our advertising consulting services call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation in NY and services of our display ads experts on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063