Facebook & Social Media Advertising In NY

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In NY, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

When you reach people In NY, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In NY to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we can help you to figure out what it is that you need to achieve.

Remember to let our website design agency In NY to assist you to achieve results. Great designs implemented by our website design company help your business and drive results!

Reaching Your Prospects In NY on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• People who are followers of your page;
• Individuals that have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, area, interests and much more. These individuals end up part of an "audience" which may include any number of people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In NY is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who does business locally In NY Facebook is a great way to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, simply by targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a real need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County PPC advertising company, our local ad company in NY, SEO ad agency or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design agency, our graphic design or our online advertising consulting services in Nassau County contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063