Facebook & Social Media Advertising In NY

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In NY, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

Once you reach people In NY, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In NY to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to identify precisely what you need to achieve.

Remember to speak with our website design company In NY to assist your business to achieve real results. Powerful designs designed by our website design experts help your business and achieve results!

Reaching Your Prospects In NY on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your website previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals that have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, area, passions and more. These people become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In NY is its ability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Areas

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any company who does business locally In NY Facebook is a great method to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our LI pay per click advertising agency, our local advertising company on Long Island, SEO ad agency or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design in NY or our advertising consulting services contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen on Long Island and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063