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Facebook & Social Media Advertising In NY

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In NY

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In NY, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, will it be worth it?

Once you connect with people In NY, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we trying to get people In NY to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to engage our website design experts In NY to help your business to maximize results. Exceptional designs by our website design company help your business and achieve results!

NY lead generation on Facebook
target your audience In NY with Facebook

Reaching Your Prospects In NY on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Targeting individuals who have been to your website before (retargeting);
  • People who are followers of your page;
  • Prospects who have related passions (including other pages on Facebook);
  • Individuals who meet demographic factors;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, location, passions and much more. These people become part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In NY is its capacity to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

  • Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
  • For any organization who does business regionally In NY Facebook is a superb method to appear in front of your audience.
  • We can concentrate on your prospects in numerous ways.
  • Only need to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by just concentrating on the right prospects, in the right location, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our NY PPC advertising consultants, our local ad company on Long Island, SEO ad agency in NY or retargeting companies
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "great deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design experts on Long Island or our marketing consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In NY

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead gen company in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063