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Facebook & Social Media Advertising In NY

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In NY

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In NY, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

When you connect with people In NY, then what? It really depends on what you would like to accomplish. Are we pushing people to your web site? Are we hoping to get people In NY to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design agency In NY to work with you to succeed. Quality designs from our website design company can help and secure results!

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target your audience In NY with Facebook

Reaching Your Prospects In NY on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have visited your web site in the past (retargeting);
  • Prospects who are enthusiasts of your page;
  • People that have very similar interests (such as other pages on Facebook);
  • People who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, area, pursuits and even more. These people become part of an "audience" which may include many individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In NY is its ability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

  • Are you a lawyer? Physician? Home renovation business? A restaurant or store?
  • For any company who does business regionally In NY Facebook is an excellent way to appear in front of your audience.
  • We can concentrate on your prospects in numerous ways.
  • Only need to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by merely targeting the right prospects, in the right area, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our New York pay per click ad consultants, our local advertising agency in New York, SEO ad agency on Long Island or retargeting companies in New York
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "good deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design or our advertising consulting services on Long Island call us today.

facebook marketing strategy
social media marketing with facebook In NY

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen company in Nassau County and services of our display ads consultants in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063