Facebook & Social Media Advertising In NY

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In NY, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

Once you connect with people In NY, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your website? Are we hoping to get people In NY to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design experts In NY to work with you to succeed. Quality designs developed by our website design company can help and drive results!

Reaching Your Prospects In NY on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects that have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, location, pursuits and even more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In NY is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who conducts business locally In NY Facebook is a great technique to appear in front of your audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by just focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising agency, our local advertising company, SEO ad agency on Long Island or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design professionals, our graphic design on L.I. or our marketing consulting services in Nassau County call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063