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Facebook & Social Media Advertising In NY

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In NY

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In NY, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

When you reach people In NY, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In NY to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to talk to our website design agency In NY to assist you to maximize results. Effective designs implemented by our website design experts can help and achieve results!

NY lead generation on Facebook
target your audience In NY with Facebook

Reaching Your Prospects In NY on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Focusing on those who have been to your site in the past (retargeting);
  • Potential customers who are fans of your page;
  • Prospects that have very similar passions (such as other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, area, interests and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In NY is its ability to reach prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something like what you offer very recently.

The search engines are restricted to people actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Markets

  • Are you an attorney? Physician? Home repair business? A restaurant or merchant?
  • For any organization who conducts business locally In NY Facebook is a superb way to appear in front of your audience.
  • We are able to concentrate on your prospects in numerous ways.
  • Only wish to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by just concentrating on the right prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising consultants, our local ad agency, SEO advertising agency on Long Island or remarketing agency in New York
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "good deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design in Suffolk or our advertising consulting services in New York contact us today.

facebook marketing strategy
social media marketing with facebook In NY

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063