Facebook & Social Media Advertising In NY

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In NY, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

When you appear in front of people In NY, then what? It really depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In NY to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to meet with our website design experts In NY to help your business to maximize results. Quality designs developed by our website design agency can help and drive results!

Reaching Your Prospects In NY on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• Prospects that are followers of your page;
• Prospects who may have related passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In NY is its ability to reach prospects that are not actively looking for what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any company who does business locally In NY Facebook is a superb method to reach your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad consultants, our local advertising agency in Nassau, SEO experts in Nassau County or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends upon the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY website design gurus, our graphic design services or our advertising consulting services on Long Island call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation in New York and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063