Facebook & Social Media Advertising In NY

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In NY, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

Once you connect with people In NY, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we looking to get people In NY to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we can help you to determine precisely what you need to achieve.

Remember to allow our website design agency In NY to help your business to achieve results. Excellent designs implemented by our website design agency help you and drive results!

Reaching Your Prospects In NY on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects that have very similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, location, hobbies and much more. These people become part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In NY is its ability to get to prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any business who does business regionally In NY Facebook is a great technique to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising company, our local ad consultants, SEO experts in Nassau or retargeting campaign on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design gurus, our graphic design or our marketing consulting services in Suffolk contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display ads experts on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063