Facebook & Social Media Advertising In NY

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In NY, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, can it be worth the cost?

Once you appear in front of people In NY, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In NY to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to call our website design experts In NY to work with you to achieve real results. Great designs from our website design experts can help and secure results!

Reaching Your Prospects In NY on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting people who have been to your web site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who have related passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, pursuits and much more. These people become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In NY is its capability to appear in front of prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are restricted to people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Niches

• Are you a lawyer? Doctor? Home services company? A restaurant or store?
• For any company who does business regionally In NY Facebook is a great way to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our NY PPC advertising company, our local advertising agency, search engine optimization experts or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web design professionals, our graphic design experts on Long Island or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063