Facebook & Social Media Advertising In Manhasset

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Manhasset, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth it?

When you connect with people In Manhasset, then what? It really depends on what you want to accomplish. Are we driving people to your web site? Are we hoping to get people In Manhasset to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to speak with our website design agency In Manhasset to aid your business to succeed. Excellent designs developed by our website design agency help your business and drive results!

Reaching Your Prospects In Manhasset on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• People who have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, area, interests and more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Manhasset is its ability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who conducts business locally In Manhasset Facebook is a great method to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, simply by focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising company, SEO ad agency in Nassau or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our New York web design consultants, our graphic design or our advertising consulting services in Suffolk contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company in Nassau and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063