Facebook & Social Media Advertising In Manhasset

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Manhasset, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, is it worth the cost?

When you connect with people In Manhasset, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Manhasset to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to reach out to our website design agency In Manhasset to aid your business to achieve real results. Powerful designs created by our website design experts help you and achieve results!

Reaching Your Prospects In Manhasset on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• People who are fans of your page;
• Prospects who have similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, area, interests and more. These people end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Manhasset is its ability to reach prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were hoping to find something like what you provide quite recently.

The search engines are limited to individuals in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
• For any organization who conducts business regionally In Manhasset Facebook is a superb way to reach your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising company, our local advertising agency in Nassau County, SEO consultants in Nassau County or remarketing companies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design in NY or our online advertising consulting services in Nassau County contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen service on L.I. and services of our display advertising company in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063