Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Manhasset If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Manhasset, possessing the interests and geo targeting you want. Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, is it worth it? When you connect with people In Manhasset, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Manhasset to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations? Before launching your marketing campaign, we are able to help you to identify what it is that you need to accomplish. Remember to meet with our website design experts In Manhasset to help you to succeed. Effective designs from our website design agency drive success and drive results! Reaching Your Prospects In Manhasset on Facebook There are many approaches to appear in front of an "Audience" on Facebook: Focusing on those who have visited your website in the past (retargeting); Individuals that are enthusiasts of your page; People who have related pursuits (including other pages on Facebook); People who meet demographic considerations; Individuals who are already your customers; and the list goes on... With Facebook, we're able to target people - by gender, age, salary, occupation, job title, location, hobbies and more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created. We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Advantage Over Search Engines: No Search Needed The primary benefit Facebook offers In Manhasset is its capability to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they view your ad. However, they probably were hoping to find something similar to what you offer quite recently. The search engines are restricted to individuals actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect. Pro: Facebook is Great for Getting into Local Market Places Are you an attorney? Doctor? Home services company? A restaurant or retailer? For any organization who conducts business locally In Manhasset Facebook is an excellent method to reach your target audience. We have the ability to concentrate on your prospects in many ways. Only wish to reach women 35-65 in 3 zip codes? No worries! Want to have a special offer on Wednesday? We can do that. The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, simply by targeting the right prospects, in the right market, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in a different mind-set. Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a actual need. They tend to convert from surfer to lead at a greater rate, since they have a need that they must fulfill (finding legal help). In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be proactively looking for a lawyer, but still have the need. For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next. If you would like to discuss the services of our New York pay per click ad consultants, our local ad agency, SEO ad agency or retargeting companies please contact our offices. So is Facebook Worth It? Whether Facebook is really a "good deal" for your advertising and marketing budget really depends on the numbers. Suppose Google clicks are $11 and Facebook visitors are $1. Which is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test again. Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design experts in New York or our advertising consulting services contact us today. Facebook Promotions Must Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook. Our lead gen service and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing and Advertising In Manhasset and Facebook Everyone's requirements are very different, there aren't any absolute solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a meeting . We're happy to discuss your business and needs, and see if there is a way we are able to help you effectively increase your business. 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