Facebook & Social Media Advertising In Manhasset

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Manhasset

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Manhasset, having the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

When you appear in front of people In Manhasset, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your website? Are we hoping to get people In Manhasset to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to meet with our website design experts In Manhasset to work with you to succeed. Effective designs from our website design experts help your business and achieve results!

Manhasset lead generation on social media
target your audience In Manhasset with Facebook

Reaching Your Prospects In Manhasset on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on those who have visited your website in the past (retargeting);
  • People who are fans of your page;
  • Potential customers who may have very similar pursuits (such as other pages on Facebook);
  • People who meet demographic considerations;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, location, pursuits and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Manhasset is its capability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

  • Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
  • For any organization who does business regionally In Manhasset Facebook is a great technique to appear in front of your target audience.
  • We are able to focus on your prospects in many ways.
  • Only want to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right region, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Long Island pay per click advertising consultants, our local ad company, SEO ad agency in New York or retargeting campaign on L.I.
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "great deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI web design experts, our graphic design on L.I. or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Manhasset

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead gen service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063