Facebook & Social Media Advertising In Manhasset

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Manhasset, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, is it worth the money?

When you reach people In Manhasset, then what? It really depends on what you would like to accomplish. Are we sending visitors to your website? Are we trying to get people In Manhasset to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to engage our website design experts In Manhasset to work with your business to achieve real results. Strong designs from our website design agency help you and achieve results!

Reaching Your Prospects In Manhasset on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• Prospects that are followers of your page;
• Potential customers who have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, location, hobbies and even more. These individuals become part of an "audience" which can include many individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Manhasset is its ability to get to prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any organization who does business locally In Manhasset Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Suffolk County PPC ad agency, our local advertising professionals in Nassau, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our NY web site design professionals, our graphic design in New York or our marketing consulting services in NY call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation on Long Island and services of our display advertising consultants in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063