Facebook & Social Media Advertising In Great Neck Plaza

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Great Neck Plaza, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

After you appear in front of people In Great Neck Plaza, then what? It really depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Great Neck Plaza to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to meet with our website design company In Great Neck Plaza to serve your business to achieve results. Strong designs by our website design experts help your business and secure results!

Reaching Your Prospects In Great Neck Plaza on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• Prospects who are followers of your page;
• Individuals that have related interests (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Great Neck Plaza is its capability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any company who conducts business locally In Great Neck Plaza Facebook is a great technique to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by just targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local advertising company, SEO ad agency in Nassau County or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York web design consultants, our graphic design services on Long Island or our marketing consulting services in Suffolk call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063