Facebook & Social Media Advertising In North New Hyde Park

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In North New Hyde Park, having the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

After you connect with people In North New Hyde Park, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In North New Hyde Park to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to talk to our website design experts In North New Hyde Park to serve you to achieve real results. Quality designs designed by our website design agency can help and secure results!

Reaching Your Prospects In North New Hyde Park on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Prospects that are fans of your page;
• People who may have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, area, passions and more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In North New Hyde Park is its capacity to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Areas

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any business who conducts business locally In North New Hyde Park Facebook is a great technique to reach your audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a real need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad consultants, our local ad company in Suffolk County, SEO ad agency in Suffolk County or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design experts, our graphic design companies or our advertising consulting services on Long Island contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063