Facebook & Social Media Advertising In South Floral Park

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In South Floral Park, with the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

When you connect with people In South Floral Park, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In South Floral Park to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to let our website design company In South Floral Park to assist you to achieve real results. Great designs by our website design experts will help and secure results!

Reaching Your Prospects In South Floral Park on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In South Floral Park is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they probably were looking for something like what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
• For any business who does business regionally In South Floral Park Facebook is a superb method to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our New York pay per click advertising consultants, our local ad agency, SEO advertising agency in New York or retargeting agencies on LI
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web site design company, our graphic design on L.I. or our marketing consulting services in Nassau County contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063