Facebook & Social Media Advertising In South Valley Stream

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you access to people In South Valley Stream, possessing the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

After you reach people In South Valley Stream, then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people In South Valley Stream to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to identify precisely what you need to achieve.

Remember to meet with our website design company In South Valley Stream to help your business to achieve real results. Professional designs implemented by our website design agency help your business and achieve results!

Reaching Your Prospects In South Valley Stream on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• Prospects that are fans of your page;
• Prospects that have similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, location, hobbies and more. These people end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In South Valley Stream is its capacity to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any organization who conducts business locally In South Valley Stream Facebook is a superb method to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that functions in huge ways, by merely focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Nassau pay per click advertising agency, our local ad professionals, SEO ad agency in Nassau County or remarketing companies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design in Suffolk County or our online marketing consulting services in Suffolk contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead gen and services of our paid ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063