Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In South Valley Stream If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In South Valley Stream, with the interests and geo targeting you seek. Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money? After you appear in front of people In South Valley Stream, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In South Valley Stream to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups? Before starting your advertising campaign, we can help you to figure out precisely what you really need to achieve. Remember to engage our website design company In South Valley Stream to serve you to succeed. Strong designs developed by our website design agency help you and secure results! Reaching Your Prospects In South Valley Stream on Facebook There are numerous approaches to appear in front of an "Audience" on Facebook: Focusing on those who have visited your site previously (retargeting); People who are enthusiasts of your page; Potential customers who have similar interests (such as other pages on Facebook); Prospects who meet demographic considerations; Individuals who are already your customers; and the list goes on... With Facebook, we are able to aim for people - by gender, age, income, profession, job title, location, passions and more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created. We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Advantage Over Search Engines: No Search Needed The primary benefit Facebook offers In South Valley Stream is its capability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you provide very recently. The search engines are restricted to people in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect. Pro: Facebook is Perfect for Getting into Local Niches Are you an attorney? Health care provider? Home services company? A restaurant or retailer? For any company who does business regionally In South Valley Stream Facebook is a great technique to reach your audience. We have the ability to concentrate on your prospects in several ways. Only wish to reach women 35-65 in three zip codes? No problem! Want to have a special offer on Wednesday? We are able to do that. The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right region, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well. However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other mind-set. Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help). In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be proactively looking for a lawyer, but still have the need. For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below. If you would like to discuss the services of our pay per click advertising company, our local ad agency in NY, SEO consultants or retargeting agency in Suffolk please contact our offices. So is Social Media Advertising on Facebook Worth It? Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends upon the numbers. Suppose Bing clicks are $11 and Facebook clicks are $1. Which is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again. Just remember to have your visuals strong before running ads like these. For info about our LI website design consultants, our graphic design or our advertising consulting services contact us today. Facebook Promotions Must Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences. Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook. Our lead generation company in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising and Marketing In South Valley Stream and Facebook Everybody's requirements are different, there are no absolute solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a meeting . We're very happy to talk about your business and needs, and see if there is a way we are able to help you productively improve your business. 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