Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In South Valley Stream If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In South Valley Stream, having the interests and geo targeting you seek. Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost? Once you connect with people In South Valley Stream, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In South Valley Stream to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations? Prior to starting your marketing campaign, we can help you to identify precisely what you need to achieve. Remember to call our website design company In South Valley Stream to help you to succeed. Professional designs implemented by our website design company drive success and drive results! Reaching Your Prospects In South Valley Stream on Facebook There are many methods to reach an "Audience" on Facebook: Focusing on people who have visited your website in the past (retargeting); Potential customers that are fans of your page; Potential customers who have similar pursuits (which include other pages on Facebook); Potential customers who meet demographic considerations; People who are already your customers; and the list goes on... With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, area, hobbies and much more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created. We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Advantage Over Google and Bing: No Search Required The main benefit Facebook offers In South Valley Stream is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer very recently. The search engines like Google are limited to people actually searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect. Pro: Facebook is Wonderful for Reaching Regional Markets Are you an attorney? Physician? Home services business? A restaurant or merchant? For any organization who conducts business regionally In South Valley Stream Facebook is a great way to appear in front of your target audience. We are able to target your prospects in several ways. Only wish to reach women 35-65 in a couple of zip codes? Not an issue! Want to have a special on Thursdays? We are able to do that. The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right region, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different mind-set. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help). In comparison, an advertisement on Facebook may catch a person's interest. They may or may not be actively looking for a lawyer, but still have the need. For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next. If you would like to talk about the services of our NY pay per click advertising agency, our local ad agency, SEO ad agency on Long Island or retargeting agency please contact our offices. So is Facebook a Great Deal? Whether Facebook is really a "great deal" for your advertising and marketing dollars really will depend on the numbers. Suppose Bing clicks are $10 and Facebook actions are $1. Which of these is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test again. Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design experts, our graphic design in Nassau or our marketing consulting services in New York contact us today. Facebook Campaigns Have To Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook. Our lead generation on Long Island and services of our paid media advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing In South Valley Stream and Facebook Everyone's needs are different, there aren't any blanket solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a call . We're happy to discuss your business and needs, and see if there is a way we can help you efficiently grow your business. 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