Facebook & Social Media Advertising In Harbor Isle

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Harbor Isle, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, is it worth it?

Once you appear in front of people In Harbor Isle, then what? It genuinely depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In Harbor Isle to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to meet with our website design company In Harbor Isle to serve you to maximize results. Effective designs created by our website design experts drive success and achieve results!

Reaching Your Prospects In Harbor Isle on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site previously (retargeting);
• People that are enthusiasts of your page;
• Individuals who have similar passions (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, area, pursuits and even more. These individuals become part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Harbor Isle is its ability to reach prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they see your ad. However, they probably were looking for something like what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any business who conducts business locally In Harbor Isle Facebook is an excellent way to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by just focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our NY pay per click ad agency, our local advertising consultants in NY, search engine optimization consultants in Nassau or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our New York website design consultants, our graphic design services in New York or our online advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company in New York and services of our display ads professionals in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063