888-420-0063

Facebook & Social Media Advertising In Long Beach

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Long Beach

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Long Beach, possessing the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?

When you appear in front of people In Long Beach, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your website? Are we trying to get people In Long Beach to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to call our website design company In Long Beach to aid you to achieve real results. Quality designs developed by our website design company drive success and achieve results!

Long Beach lead generation on Facebook
target your audience In Long Beach with Facebook

Reaching Your Prospects In Long Beach on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

  • Concentrating on those who have visited your web site in the past (retargeting);
  • Potential customers that are enthusiasts of your page;
  • People that have very similar interests (which include other pages on Facebook);
  • People who meet demographic factors;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, location, interests and much more. These people become part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Long Beach is its capability to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Niches

  • Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
  • For any company who does business regionally In Long Beach Facebook is a superb method to reach your audience.
  • We are able to focus on your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by just focusing on the right prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a actual need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising agency, our local ad company in New York, SEO advertising agency or remarketing agencies on L.I.
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "good deal" for your marketing dollars really will depend on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design in NY or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Long Beach

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display ads professionals in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063