Facebook & Social Media Advertising In Long Beach

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Long Beach, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

Once you connect with people In Long Beach, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we hoping to get people In Long Beach to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to let our website design experts In Long Beach to assist you to maximize results. Professional designs implemented by our website design company help you and drive results!

Reaching Your Prospects In Long Beach on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site before (retargeting);
• Potential customers who are followers of your page;
• Potential customers who have similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, location, interests and much more. These people become part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Long Beach is its capability to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they view your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines are restricted to the people actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any company who conducts business locally In Long Beach Facebook is an excellent method to reach your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, simply by focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising consultants, our local advertising agency in Suffolk, SEO ad agency in Suffolk or retargeting agency in New York
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design experts, our graphic design services in New York or our advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our paid ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063