Facebook & Social Media Advertising In Long Beach

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Long Beach, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

After you appear in front of people In Long Beach, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we hoping to get people In Long Beach to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we can help you to determine precisely what you really need to achieve.

Remember to meet with our website design company In Long Beach to serve you to succeed. Excellent designs from our website design experts can help and achieve results!

Reaching Your Prospects In Long Beach on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• People that are enthusiasts of your page;
• Potential customers who have related interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, area, passions and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Long Beach is its capacity to get to prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any business who conducts business locally In Long Beach Facebook is a great technique to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by just focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Nassau County pay per click advertising company, our local advertising agency, search engine optimization advertising agency or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design company, our graphic design services on Long Island or our online marketing consulting services in Suffolk County call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen service on L.I. and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063