Facebook & Social Media Advertising In Hewlett

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Hewlett, with the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

Once you connect with people In Hewlett, then what? It really depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In Hewlett to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to meet with our website design agency In Hewlett to work with you to achieve results. Strong designs created by our website design company will help and achieve results!

Reaching Your Prospects In Hewlett on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• Prospects who are fans of your page;
• People who have related passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, profession, job title, location, pursuits and more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Hewlett is its ability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any business who does business locally In Hewlett Facebook is a superb method to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, by simply targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our LI PPC advertising consultants, our local ad company in NY, SEO company or remarketing agency in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063