Facebook & Social Media Advertising In Hewlett

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Hewlett, having the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

After you reach people In Hewlett, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Hewlett to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to engage our website design agency In Hewlett to help your business to achieve results. Quality designs from our website design company help you and achieve results!

Reaching Your Prospects In Hewlett on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Individuals that are fans of your page;
• People who may have similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These people become part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Hewlett is its capability to get to prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively performing a search when they see your ad. However, they probably were looking for something such as what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you an attorney? Doctor? Home services business? A restaurant or retailer?
• For any organization who does business regionally In Hewlett Facebook is a great way to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency in Nassau, SEO ad agency on Long Island or remarketing agencies in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI website design experts, our graphic design services or our online advertising consulting services in NY contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063