Facebook & Social Media Advertising In Valley Stream

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Valley Stream, having the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

Once you connect with people In Valley Stream, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In Valley Stream to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to identify precisely what you need to accomplish.

Remember to reach out to our website design agency In Valley Stream to assist you to achieve real results. Quality designs created by our website design company drive success and secure results!

Reaching Your Prospects In Valley Stream on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, hobbies and more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Valley Stream is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Market Places

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any business who does business regionally In Valley Stream Facebook is an excellent method to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by just focusing on the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk PPC ad agency, our local advertising experts in New York, SEO company or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI website design agency, our graphic design services or our advertising consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063