Facebook & Social Media Advertising In Valley Stream

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Valley Stream, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

When you appear in front of people In Valley Stream, then what? It genuinely depends on what you want to achieve. Are we sending people to your site? Are we trying to get people In Valley Stream to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to meet with our website design company In Valley Stream to serve you to succeed. Professional designs from our website design agency can help and drive results!

Reaching Your Prospects In Valley Stream on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, area, interests and even more. These individuals become part of an "audience" which can include any number of people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Valley Stream is its capability to reach prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
• For any company who conducts business regionally In Valley Stream Facebook is a great method to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our LI PPC ad agency, our local ad agency on Long Island, SEO advertising agency in Nassau County or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau web site design agency, our graphic design experts in New York or our marketing consulting services in NY call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063