Facebook & Social Media Advertising In Valley Stream

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Valley Stream, with the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

When you reach people In Valley Stream, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In Valley Stream to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we can help you to determine what it is that you need to accomplish.

Remember to talk to our website design company In Valley Stream to aid you to maximize results. Great designs implemented by our website design company help you and drive results!

Reaching Your Prospects In Valley Stream on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website before (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who may have related interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, location, interests and even more. These individuals end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Valley Stream is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines are restricted to individuals in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Markets

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any business who conducts business locally In Valley Stream Facebook is an excellent technique to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by just focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising agency, our local advertising agency, SEO experts in NY or retargeting companies in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York web design professionals, our graphic design experts in Nassau County or our advertising consulting services call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063