Facebook & Social Media Advertising In Elmont

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Elmont, having the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

When you appear in front of people In Elmont, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your site? Are we looking to get people In Elmont to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to talk to our website design agency In Elmont to work with you to achieve results. Strong designs created by our website design agency drive success and achieve results!

Reaching Your Prospects In Elmont on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website before (retargeting);
• People who are followers of your page;
• Individuals that have related interests (including other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, profession, job title, location, pursuits and more. These individuals end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Elmont is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they view your ad. However, they most likely were seeking something like what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any business who does business locally In Elmont Facebook is a superb technique to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad agency, our local ad company in Nassau, SEO advertising agency or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really depends on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web site design gurus, our graphic design companies in New York or our marketing consulting services on Long Island contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063