Facebook & Social Media Advertising In Elmont

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Elmont, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

After you reach people In Elmont, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Elmont to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify what it is that you need to achieve.

Remember to speak with our website design experts In Elmont to serve your business to achieve real results. Excellent designs developed by our website design experts will help and achieve results!

Reaching Your Prospects In Elmont on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site before (retargeting);
• People that are fans of your page;
• Potential customers that have very similar passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, career, job title, area, interests and even more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Elmont is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any organization who does business regionally In Elmont Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by just targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Nassau County PPC ad agency, our local advertising agency in Suffolk County, SEO professionals in NY or remarketing agencies in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design agency, our graphic design or our advertising consulting services on Long Island contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063