Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Bellerose Terrace If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Bellerose Terrace, having the interests and geo targeting you seek. Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money? When you reach people In Bellerose Terrace, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your site? Are we looking to get people In Bellerose Terrace to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups? Prior to starting your marketing campaign, we are able to help you to pinpoint precisely what you need to achieve. Remember to allow our website design experts In Bellerose Terrace to assist your business to maximize results. Professional designs by our website design agency help your business and drive results! Reaching Your Prospects In Bellerose Terrace on Facebook There are many methods to reach an "Audience" on Facebook: Focusing on those who have visited your website previously (retargeting); Individuals who are enthusiasts of your page; Prospects that have similar passions (including other pages on Facebook); Individuals who meet demographic considerations; Prospects that are already your customers; and the list goes on... With Facebook, we will target individuals - by gender, age, salary, occupation, job title, area, passions and much more. These people end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created. We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Search Engines: No Search Required The main advantage Facebook offers In Bellerose Terrace is its capability to get to prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they most likely were looking for something similar to what you offer quite recently. The search engines are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect. Pro: Facebook is Perfect for Reaching Out to Regional Niches Are you a lawyer? Medical professional? Home renovation business? A restaurant or store? For any business who does business locally In Bellerose Terrace Facebook is a superb way to appear in front of your audience. We can focus on your prospects in many ways. Only want to reach women 35-65 in 3 zip codes? No problem! Want to have a special offer on Mondays? We can do that. The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by just targeting the right prospects, in the right location, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in some other state of mind. Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a real need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help). In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next. If you would like to discuss the services of our PPC advertising agency, our local advertising professionals, SEO ad agency in New York or remarketing campaign on L.I. please contact our offices. So is Social Media Advertising on Facebook a Great Deal? Whether Facebook is really a "great deal" for your advertising and marketing budget really depends on the numbers. Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again. Just remember to have your visuals strong before running ads like these. For info about our Long Island web site design company, our graphic design in Nassau or our marketing consulting services in Nassau contact us today. Facebook Promotions Need To Be Maintained and Optimized Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook. Our lead generation service and services of our paid media company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising and Marketing In Bellerose Terrace and Facebook Everybody's needs are different, there are no absolute solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a free consultation . We're happy to talk about your business and needs, and see if there is a way we are able to assist you to efficiently grow your business. 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