Facebook & Social Media Advertising In Bellerose Terrace

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Bellerose Terrace, with the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you appear in front of people In Bellerose Terrace, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we looking to get people In Bellerose Terrace to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to call our website design company In Bellerose Terrace to serve your business to succeed. Effective designs created by our website design company drive success and secure results!

Reaching Your Prospects In Bellerose Terrace on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have been to your website in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, location, passions and more. These people become part of an "audience" which may consist of many people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Bellerose Terrace is its capacity to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they see your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any business who does business regionally In Bellerose Terrace Facebook is a superb way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by merely concentrating on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau County pay per click ad consultants, our local ad agency, SEO experts in Nassau County or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design company, our graphic design services or our marketing consulting services in NY contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid media advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063