Facebook & Social Media Advertising In Bellerose Terrace

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Bellerose Terrace, with the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

After you connect with people In Bellerose Terrace, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In Bellerose Terrace to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to figure out precisely what you need to accomplish.

Remember to talk to our website design experts In Bellerose Terrace to serve you to achieve results. Effective designs created by our website design agency will help and secure results!

Reaching Your Prospects In Bellerose Terrace on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• People who are enthusiasts of your page;
• Potential customers who may have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, area, hobbies and much more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Bellerose Terrace is its capacity to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Niches

• Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
• For any company who conducts business locally In Bellerose Terrace Facebook is a great way to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising agency, our local ad agency in Suffolk, SEO experts in Nassau or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design on Long Island or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063