Facebook & Social Media Advertising In Bellerose Terrace

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with access to people In Bellerose Terrace, with the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

Once you connect with people In Bellerose Terrace, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we trying to get people In Bellerose Terrace to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to call our website design company In Bellerose Terrace to assist your business to succeed. Effective designs designed by our website design company will help and secure results!

Reaching Your Prospects In Bellerose Terrace on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your site before (retargeting);
• Prospects that are followers of your page;
• Individuals who have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, interests and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Bellerose Terrace is its capacity to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any organization who does business locally In Bellerose Terrace Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by just targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our NY pay per click advertising agency, our local advertising experts in Suffolk County, SEO company or retargeting agencies on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design agency, our graphic design on Long Island or our advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display ads professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063