Facebook & Social Media Advertising In Bellerose Terrace

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Bellerose Terrace

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Bellerose Terrace, having the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

Once you appear in front of people In Bellerose Terrace, then what? It truly depends on what you want to accomplish. Are we sending visitors to your website? Are we looking to get people In Bellerose Terrace to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to call our website design company In Bellerose Terrace to serve your business to achieve real results. Powerful designs by our website design experts drive success and secure results!

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target your audience In Bellerose Terrace with Facebook

Reaching Your Prospects In Bellerose Terrace on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Targeting those who have visited your web site before (retargeting);
  • People who are followers of your page;
  • People who may have related interests (which include other pages on Facebook);
  • People who meet demographic factors;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, area, passions and even more. These people become part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Bellerose Terrace is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

  • Are you an attorney? Medical professional? Home services company? A restaurant or store?
  • For any company who does business locally In Bellerose Terrace Facebook is a great way to reach your audience.
  • We can focus on your prospects in many ways.
  • Only need to reach women 35-65 in three zip codes? No problem!
  • Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right location, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our New York PPC ad agency, our local advertising professionals in Suffolk, search engine optimization professionals in Suffolk County or remarketing campaign in Nassau County
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "great deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design experts, our graphic design services in Nassau or our advertising consulting services contact us today.

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social media marketing with facebook In Bellerose Terrace

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in New York and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063