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Facebook & Social Media Advertising In Bellerose Terrace

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Bellerose Terrace

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Bellerose Terrace, with the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

When you reach people In Bellerose Terrace, then what? It really depends on what you would like to achieve. Are we driving visitors to your website? Are we hoping to get people In Bellerose Terrace to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to speak with our website design company In Bellerose Terrace to work with you to succeed. Exceptional designs implemented by our website design agency drive success and secure results!

Bellerose Terrace lead generation on Facebook
target your audience In Bellerose Terrace with Facebook

Reaching Your Prospects In Bellerose Terrace on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your website in the past (retargeting);
  • Individuals that are followers of your page;
  • Potential customers who have related pursuits (which include other pages on Facebook);
  • Prospects who meet demographic criteria;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, passions and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Bellerose Terrace is its ability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

  • Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
  • For any organization who does business regionally In Bellerose Terrace Facebook is a superb technique to appear in front of your audience.
  • We have the ability to concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by simply targeting the right prospects, in the right market, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a actual need. They tend to convert from surfer to lead at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our NY pay per click advertising agency, our local ad agency in Nassau, SEO advertising agency or remarketing agency in NY
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design professionals, our graphic design or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Bellerose Terrace

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063