Facebook & Social Media Advertising In Franklin Square

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Franklin Square, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

Once you connect with people In Franklin Square, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Franklin Square to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to reach out to our website design agency In Franklin Square to assist you to maximize results. Effective designs developed by our website design company drive success and achieve results!

Reaching Your Prospects In Franklin Square on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website before (retargeting);
• Prospects that are fans of your page;
• Prospects that have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, area, hobbies and much more. These people end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Franklin Square is its capability to reach prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines are limited to the people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

• Are you an attorney? Physician? Home services business? A restaurant or store?
• For any company who does business locally In Franklin Square Facebook is a superb technique to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising company, our local ad agency, SEO ad agency in Nassau County or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design in NY or our marketing consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead gen company in Suffolk County and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063