Facebook & Social Media Advertising In Franklin Square

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Franklin Square, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

After you appear in front of people In Franklin Square, then what? It really depends on what you would like to accomplish. Are we driving people to your site? Are we hoping to get people In Franklin Square to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to allow our website design experts In Franklin Square to assist you to succeed. Excellent designs by our website design company help your business and achieve results!

Reaching Your Prospects In Franklin Square on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Potential customers that are fans of your page;
• People who may have related passions (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, area, pursuits and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Franklin Square is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any company who conducts business regionally In Franklin Square Facebook is a great method to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising company, our local advertising agency in NY, SEO experts or retargeting companies on L.I.
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI web design agency, our graphic design experts or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead gen company on Long Island and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063