Facebook & Social Media Advertising In Manhasset Hills

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Manhasset Hills, having the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

After you connect with people In Manhasset Hills, then what? It really depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Manhasset Hills to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to speak with our website design experts In Manhasset Hills to aid you to succeed. Powerful designs from our website design experts help your business and achieve results!

Reaching Your Prospects In Manhasset Hills on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site before (retargeting);
• Potential customers that are fans of your page;
• Potential customers that have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, profession, job title, area, passions and much more. These individuals become part of an "audience" which may include any number of people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Manhasset Hills is its capability to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any company who does business locally In Manhasset Hills Facebook is a superb way to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by simply focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Long Island PPC advertising consultants, our local ad agency in Nassau County, SEO advertising agency or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design in NY or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063