Facebook & Social Media Advertising In Roslyn Heights

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Roslyn Heights, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

When you reach people In Roslyn Heights, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we hoping to get people In Roslyn Heights to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to let our website design experts In Roslyn Heights to work with you to achieve results. Exceptional designs implemented by our website design agency help you and drive results!

Reaching Your Prospects In Roslyn Heights on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• People who are enthusiasts of your page;
• Individuals who have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, area, interests and much more. These people become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Roslyn Heights is its capability to get to prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any business who conducts business regionally In Roslyn Heights Facebook is an excellent technique to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local ad experts, SEO experts in Nassau County or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely depends on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design agency, our graphic design experts or our advertising consulting services on Long Island call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen service in Suffolk County and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063