Facebook & Social Media Advertising In Roslyn Heights

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Roslyn Heights, having the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

Once you reach people In Roslyn Heights, then what? It really depends on what you would like to achieve. Are we driving people to your web site? Are we looking to get people In Roslyn Heights to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to meet with our website design experts In Roslyn Heights to serve your business to maximize results. Effective designs created by our website design agency will help and drive results!

Reaching Your Prospects In Roslyn Heights on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website in the past (retargeting);
• Potential customers who are fans of your page;
• Individuals that have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These people become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Roslyn Heights is its ability to reach prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Areas

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In Roslyn Heights Facebook is an excellent way to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by merely targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local advertising professionals in Nassau County, search engine optimization company or remarketing agencies on LI
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget really depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design consultants, our graphic design experts or our online marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service in New York and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063