Facebook & Social Media Advertising In Roslyn Heights

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Roslyn Heights, with the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, is it worth it?

When you connect with people In Roslyn Heights, then what? It truly depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Roslyn Heights to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to talk to our website design experts In Roslyn Heights to serve you to achieve real results. Professional designs designed by our website design agency help your business and drive results!

Reaching Your Prospects In Roslyn Heights on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• People that are enthusiasts of your page;
• People who have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, occupation, job title, area, passions and even more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Roslyn Heights is its ability to get to prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you a lawyer? Physician? Home services company? A restaurant or retailer?
• For any business who does business regionally In Roslyn Heights Facebook is a superb technique to appear in front of your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, simply by focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising consultants, our local ad agency in Suffolk County, search engine optimization advertising agency or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design on LI or our advertising consulting services on Long Island contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead gen company in NY and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063