Facebook & Social Media Advertising In Old Westbury

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Old Westbury, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

Once you reach people In Old Westbury, then what? It really depends on what you want to achieve. Are we driving people to your site? Are we looking to get people In Old Westbury to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to determine what it is that you need to accomplish.

Remember to talk to our website design agency In Old Westbury to work with your business to achieve real results. Powerful designs implemented by our website design company can help and secure results!

Reaching Your Prospects In Old Westbury on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• Prospects that are fans of your page;
• Individuals who have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, area, passions and much more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Old Westbury is its capability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any company who conducts business locally In Old Westbury Facebook is a superb method to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County pay per click advertising agency, our local advertising company in New York, SEO advertising agency on LI or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design gurus, our graphic design experts on Long Island or our marketing consulting services in Nassau contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063