Facebook & Social Media Advertising In Old Westbury

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Old Westbury, having the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

Once you appear in front of people In Old Westbury, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your site? Are we hoping to get people In Old Westbury to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to reach out to our website design company In Old Westbury to aid your business to achieve results. Professional designs designed by our website design experts drive success and secure results!

Reaching Your Prospects In Old Westbury on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who may have related interests (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, area, interests and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Old Westbury is its capacity to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any organization who does business locally In Old Westbury Facebook is an excellent way to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by just focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency on Long Island, SEO experts or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget truly depends on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design professionals, our graphic design or our advertising consulting services call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063