Facebook & Social Media Advertising In Albertson

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Albertson, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

Once you connect with people In Albertson, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your web site? Are we hoping to get people In Albertson to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to reach out to our website design company In Albertson to work with you to achieve results. Excellent designs designed by our website design agency will help and achieve results!

Reaching Your Prospects In Albertson on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects that have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Albertson is its ability to get to prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any business who does business regionally In Albertson Facebook is a great way to reach your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, simply by focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local advertising consultants in Suffolk, search engine optimization professionals in Suffolk or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web site design company, our graphic design or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead gen service in NY and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063