Facebook & Social Media Advertising In Albertson

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Albertson

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Albertson, having the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

Once you appear in front of people In Albertson, then what? It truly depends on what you want to accomplish. Are we driving visitors to your site? Are we hoping to get people In Albertson to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design company In Albertson to aid your business to achieve real results. Great designs from our website design agency help you and secure results!

Albertson lead generation on Facebook
target your audience In Albertson with Facebook

Reaching Your Prospects In Albertson on Facebook

There are many ways to reach an "Audience" on Facebook:

  • Targeting those who have visited your site in the past (retargeting);
  • Individuals who are enthusiasts of your page;
  • Potential customers that have related interests (including other pages on Facebook);
  • People who meet demographic considerations;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, hobbies and much more. These people end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Albertson is its capability to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

  • Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
  • For any organization who does business regionally In Albertson Facebook is a superb technique to appear in front of your audience.
  • We can focus on your prospects in numerous ways.
  • Only wish to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by focusing on the right prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad consultants, our local advertising agency, SEO ad agency in Nassau or remarketing agencies on Long Island
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "good deal" for your advertising spend genuinely depends upon the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design gurus, our graphic design experts or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Albertson

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063