Facebook & Social Media Advertising In Albertson

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In Albertson, possessing the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?

Once you connect with people In Albertson, then what? It really depends on what you want to accomplish. Are we driving visitors to your site? Are we hoping to get people In Albertson to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to allow our website design agency In Albertson to work with you to maximize results. Powerful designs developed by our website design experts help your business and drive results!

Reaching Your Prospects In Albertson on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website in the past (retargeting);
• Individuals that are followers of your page;
• Individuals that have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, career, job title, area, pursuits and much more. These people end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Albertson is its capability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any business who conducts business regionally In Albertson Facebook is a superb method to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, simply by concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising company, our local advertising consultants in Nassau County, SEO ad agency in NY or retargeting agency in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau web design company, our graphic design services or our online advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063