Facebook & Social Media Advertising In Glenwood Landing

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Glenwood Landing, having the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, will it be worth the cost?

After you appear in front of people In Glenwood Landing, then what? It really depends on what you want to accomplish. Are we sending visitors to your site? Are we hoping to get people In Glenwood Landing to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to meet with our website design agency In Glenwood Landing to work with you to achieve results. Excellent designs created by our website design experts can help and achieve results!

Reaching Your Prospects In Glenwood Landing on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website before (retargeting);
• Individuals that are fans of your page;
• People who may have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, location, pursuits and more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Glenwood Landing is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they see your ad. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you a lawyer? Health care provider? Home services company? A restaurant or store?
• For any business who conducts business locally In Glenwood Landing Facebook is a great way to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our LI pay per click ad consultants, our local ad agency in Nassau, SEO ad agency in NY or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design company, our graphic design on Long Island or our advertising consulting services call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our paid ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063