Facebook & Social Media Advertising In Glenwood Landing

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Glenwood Landing, having the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the cost?

When you appear in front of people In Glenwood Landing, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people In Glenwood Landing to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to let our website design company In Glenwood Landing to work with you to maximize results. Strong designs implemented by our website design company can help and achieve results!

Reaching Your Prospects In Glenwood Landing on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals that have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, profession, job title, location, pursuits and even more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Glenwood Landing is its ability to reach prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines are restricted to people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or store?
• For any organization who conducts business regionally In Glenwood Landing Facebook is a superb way to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, simply by targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our NY PPC advertising agency, our local ad professionals, search engine optimization ad agency in NY or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design companies in Suffolk County or our marketing consulting services on Long Island call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our paid media experts in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063