Facebook & Social Media Advertising In Glenwood Landing

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Glenwood Landing, having the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

Once you reach people In Glenwood Landing, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we trying to get people In Glenwood Landing to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to allow our website design experts In Glenwood Landing to work with your business to achieve real results. Professional designs by our website design agency drive success and achieve results!

Reaching Your Prospects In Glenwood Landing on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• Prospects that are followers of your page;
• People that have very similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, area, passions and more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Glenwood Landing is its capacity to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In Glenwood Landing Facebook is a superb way to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by merely focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County PPC advertising agency, our local ad consultants in Suffolk, SEO ad agency in NY or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design professionals, our graphic design companies in Suffolk or our advertising consulting services in Nassau contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation on L.I. and services of our display ads experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063