Facebook & Social Media Advertising In Glenwood Landing

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In Glenwood Landing, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, is it worth it?

Once you connect with people In Glenwood Landing, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Glenwood Landing to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to reach out to our website design agency In Glenwood Landing to aid you to achieve real results. Strong designs by our website design experts can help and drive results!

Reaching Your Prospects In Glenwood Landing on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website before (retargeting);
• Potential customers that are fans of your page;
• Prospects that have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, area, passions and even more. These people end up part of an "audience" which can include many people. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Glenwood Landing is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Markets

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any organization who conducts business regionally In Glenwood Landing Facebook is a great way to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC ad consultants, our local advertising consultants, SEO professionals in NY or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design gurus, our graphic design services on LI or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063