Facebook & Social Media Advertising In Munsey Park

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Munsey Park, having the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

After you appear in front of people In Munsey Park, then what? It really depends on what you would like to achieve. Are we driving people to your web site? Are we trying to get people In Munsey Park to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to reach out to our website design company In Munsey Park to assist your business to succeed. Quality designs designed by our website design company drive success and achieve results!

Reaching Your Prospects In Munsey Park on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects that have related interests (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Munsey Park is its ability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they see your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines are restricted to people actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Munsey Park Facebook is an excellent technique to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a actual need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Nassau County PPC ad consultants, our local advertising professionals, SEO ad agency on Long Island or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design company, our graphic design or our advertising consulting services in Nassau contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063