Facebook & Social Media Advertising In Russell Gardens

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Russell Gardens, having the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

After you reach people In Russell Gardens, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In Russell Gardens to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to reach out to our website design company In Russell Gardens to assist your business to succeed. Exceptional designs by our website design agency help you and achieve results!

Reaching Your Prospects In Russell Gardens on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your website in the past (retargeting);
• Individuals that are fans of your page;
• Individuals that have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, area, hobbies and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Russell Gardens is its capacity to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any business who conducts business regionally In Russell Gardens Facebook is a great technique to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Long Island pay per click ad agency, our local advertising agency on LI, SEO ad agency or remarketing companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design on LI or our online advertising consulting services in Nassau County contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service in New York and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063