Facebook & Social Media Advertising In Russell Gardens

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Russell Gardens, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, is it worth the money?

After you connect with people In Russell Gardens, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your site? Are we looking to get people In Russell Gardens to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to speak with our website design experts In Russell Gardens to aid you to achieve real results. Effective designs designed by our website design agency help you and drive results!

Reaching Your Prospects In Russell Gardens on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• People that are enthusiasts of your page;
• Individuals who may have related interests (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, interests and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Russell Gardens is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Russell Gardens Facebook is a great way to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local advertising company, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our New York web design consultants, our graphic design in Nassau or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service on LI and services of our paid ads consultants in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063