Facebook & Social Media Advertising In Saddle Rock

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In Saddle Rock, having the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

After you appear in front of people In Saddle Rock, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In Saddle Rock to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to let our website design company In Saddle Rock to work with you to achieve real results. Powerful designs implemented by our website design experts drive success and drive results!

Reaching Your Prospects In Saddle Rock on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site previously (retargeting);
• People who are enthusiasts of your page;
• Prospects who have similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, location, pursuits and even more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Saddle Rock is its capacity to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to individuals actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Niches

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any company who conducts business regionally In Saddle Rock Facebook is an excellent technique to reach your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by simply focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad company, our local advertising professionals, SEO ad agency or remarketing agency on L.I.
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design experts, our graphic design experts on Long Island or our advertising consulting services call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063