Facebook & Social Media Advertising In Roslyn Estates

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Roslyn Estates, having the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

When you appear in front of people In Roslyn Estates, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your site? Are we looking to get people In Roslyn Estates to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to allow our website design agency In Roslyn Estates to aid your business to maximize results. Quality designs from our website design experts help your business and secure results!

Reaching Your Prospects In Roslyn Estates on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• People who are followers of your page;
• Prospects who may have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, area, passions and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Roslyn Estates is its capacity to reach prospects who are not actively searching for what you offer. This does not mean they will not be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are restricted to individuals in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

• Are you a lawyer? Physician? Home services company? A restaurant or retailer?
• For any company who conducts business regionally In Roslyn Estates Facebook is a great technique to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency, SEO advertising agency on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web site design company, our graphic design or our advertising consulting services call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen company and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063