Facebook & Social Media Advertising In Garden City

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Garden City, with the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, is it worth it?

After you reach people In Garden City, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In Garden City to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to engage our website design company In Garden City to help you to achieve results. Great designs developed by our website design agency help your business and achieve results!

Reaching Your Prospects In Garden City on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your site before (retargeting);
• Potential customers that are followers of your page;
• Prospects who have related pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, area, passions and even more. These people become part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Garden City is its capacity to reach prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines are restricted to the people actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any company who does business locally In Garden City Facebook is a great technique to reach your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau pay per click advertising consultants, our local advertising agency, search engine optimization professionals or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design services in Nassau County or our online advertising consulting services in NY contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063