Facebook & Social Media Advertising In Garden City

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Garden City, possessing the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, can it be worth the cost?

After you appear in front of people In Garden City, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In Garden City to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to call our website design experts In Garden City to work with you to succeed. Effective designs designed by our website design agency help you and drive results!

Reaching Your Prospects In Garden City on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• Potential customers who are followers of your page;
• People who have similar interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, area, interests and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Garden City is its ability to reach prospects that are not actively searching for what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they view your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines are restricted to the people in fact searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Niches

• Are you an attorney? Physician? Home services business? A restaurant or store?
• For any organization who conducts business locally In Garden City Facebook is a superb method to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County PPC advertising agency, our local ad agency, SEO ad agency on LI or remarketing companies in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design consultants, our graphic design services or our advertising consulting services in Nassau County call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen service and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063