Facebook & Social Media Advertising In Garden City

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Garden City, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

When you reach people In Garden City, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we trying to get people In Garden City to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to talk to our website design company In Garden City to help your business to achieve results. Quality designs from our website design experts can help and secure results!

Reaching Your Prospects In Garden City on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• People that are followers of your page;
• Individuals that have related interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These people end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Garden City is its capacity to reach prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines are limited to individuals actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any business who conducts business regionally In Garden City Facebook is a great technique to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our New York PPC ad company, our local ad experts, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design agency, our graphic design or our advertising consulting services on Long Island call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063