Facebook & Social Media Advertising In Garden City

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Garden City, with the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth the money?

Once you reach people In Garden City, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In Garden City to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to talk to our website design experts In Garden City to aid you to maximize results. Professional designs by our website design agency drive success and drive results!

Reaching Your Prospects In Garden City on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site before (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals that have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, location, pursuits and more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Garden City is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Markets

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any business who conducts business locally In Garden City Facebook is a great way to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by merely concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad agency, our local ad consultants, SEO consultants in Suffolk County or remarketing agency on LI
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design agency, our graphic design experts in Nassau County or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service on L.I. and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063