Facebook & Social Media Advertising In Garden City

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Garden City

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Garden City, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the cost?

Once you reach people In Garden City, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Garden City to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to let our website design experts In Garden City to serve your business to achieve real results. Quality designs designed by our website design experts help your business and secure results!

Garden City lead generation on social media
target your audience In Garden City with Facebook

Reaching Your Prospects In Garden City on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

  • Concentrating on individuals who have been to your website previously (retargeting);
  • Potential customers who are fans of your page;
  • Potential customers who have similar interests (including other pages on Facebook);
  • Prospects who meet demographic factors;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, area, interests and much more. These individuals become part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Garden City is its capacity to reach prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Markets

  • Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
  • For any organization who conducts business regionally In Garden City Facebook is a superb method to reach your audience.
  • We can concentrate on your prospects in numerous ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, simply by focusing on the right prospects, in the right geography, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC ad agency, our local advertising company on Long Island, SEO ad agency or retargeting agency in Nassau
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "great deal" for your advertising spend really depends upon the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design experts or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Garden City

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063