Facebook & Social Media Advertising In Garden City

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Garden City, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

Once you connect with people In Garden City, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your site? Are we hoping to get people In Garden City to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to meet with our website design company In Garden City to work with you to achieve results. Strong designs created by our website design experts drive success and achieve results!

Reaching Your Prospects In Garden City on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site before (retargeting);
• Potential customers who are fans of your page;
• Prospects who may have very similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, occupation, job title, location, interests and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Garden City is its ability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any organization who conducts business locally In Garden City Facebook is an excellent way to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in very big ways, simply by concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Nassau PPC advertising consultants, our local ad agency in NY, SEO professionals or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely depends on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design companies in New York or our marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063