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Facebook & Social Media Advertising In Garden City

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Garden City

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Garden City, having the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

Once you reach people In Garden City, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your website? Are we trying to get people In Garden City to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to meet with our website design experts In Garden City to aid you to achieve real results. Excellent designs implemented by our website design experts help you and drive results!

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target your audience In Garden City with Facebook

Reaching Your Prospects In Garden City on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Focusing on people who have visited your site previously (retargeting);
  • Prospects that are followers of your page;
  • Prospects who have similar interests (including other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, area, pursuits and even more. These people become part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Garden City is its ability to get to prospects who are not actively searching for what you offer. This does not mean they will not be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

  • Are you a lawyer? Health care provider? Home services business? A restaurant or merchant?
  • For any business who conducts business locally In Garden City Facebook is a great method to appear in front of your audience.
  • We have the ability to target your prospects in several ways.
  • Only wish to reach women 35-65 in three zip codes? No worries!
  • Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by just targeting the right prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Suffolk pay per click advertising company, our local advertising experts in NY, SEO ad agency or remarketing campaign
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "great deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design agency, our graphic design or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Garden City

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead gen in New York and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063