Facebook & Social Media Advertising In Roosevelt

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Roosevelt, with the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

When you appear in front of people In Roosevelt, then what? It truly depends on what you want to accomplish. Are we sending visitors to your site? Are we hoping to get people In Roosevelt to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to meet with our website design agency In Roosevelt to aid you to succeed. Exceptional designs created by our website design agency help you and achieve results!

Reaching Your Prospects In Roosevelt on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• Individuals that are fans of your page;
• Prospects who may have similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, location, pursuits and much more. These people become part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Roosevelt is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they view your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any organization who does business regionally In Roosevelt Facebook is an excellent method to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our New York pay per click ad agency, our local ad agency, SEO advertising agency or retargeting companies in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web site design professionals, our graphic design in New York or our marketing consulting services on L.I. contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation in Nassau and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063