Facebook & Social Media Advertising In Roosevelt

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Roosevelt, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?

Once you reach people In Roosevelt, then what? It genuinely depends on what you want to achieve. Are we driving people to your web site? Are we hoping to get people In Roosevelt to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to talk to our website design company In Roosevelt to help your business to achieve results. Powerful designs by our website design company drive success and secure results!

Reaching Your Prospects In Roosevelt on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Potential customers that are fans of your page;
• Potential customers who have related interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, location, pursuits and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Roosevelt is its ability to get to prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any company who conducts business locally In Roosevelt Facebook is an excellent method to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by just focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Long Island PPC advertising agency, our local ad company in Nassau, search engine optimization ad agency in Suffolk or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen service in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063