Facebook & Social Media Advertising In Roosevelt

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Roosevelt, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

After you connect with people In Roosevelt, then what? It really depends on what you want to accomplish. Are we driving visitors to your site? Are we hoping to get people In Roosevelt to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to call our website design experts In Roosevelt to help your business to maximize results. Exceptional designs developed by our website design agency help you and drive results!

Reaching Your Prospects In Roosevelt on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting those who have visited your website in the past (retargeting);
• Prospects that are fans of your page;
• People who may have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, passions and even more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Roosevelt is its ability to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they see your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are restricted to the people in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any company who does business regionally In Roosevelt Facebook is an excellent technique to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Nassau County PPC advertising consultants, our local ad agency in NY, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design on Long Island or our advertising consulting services call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display ads company in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063