Facebook & Social Media Advertising In Malverne Park Oaks

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Malverne Park Oaks, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

When you connect with people In Malverne Park Oaks, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we trying to get people In Malverne Park Oaks to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to let our website design agency In Malverne Park Oaks to work with your business to achieve real results. Strong designs from our website design company help your business and drive results!

Reaching Your Prospects In Malverne Park Oaks on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• People who are enthusiasts of your page;
• Potential customers that have related interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, location, interests and more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Malverne Park Oaks is its ability to reach prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any organization who conducts business locally In Malverne Park Oaks Facebook is a great technique to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad agency, our local ad consultants in Nassau County, SEO ad agency in Nassau or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design or our advertising consulting services in Nassau County contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead gen service in NY and services of our display advertising company on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063