Facebook & Social Media Advertising In Malverne Park Oaks

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Malverne Park Oaks, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

After you connect with people In Malverne Park Oaks, then what? It truly depends on what you want to achieve. Are we sending visitors to your website? Are we trying to get people In Malverne Park Oaks to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to engage our website design company In Malverne Park Oaks to serve you to succeed. Powerful designs by our website design experts will help and drive results!

Reaching Your Prospects In Malverne Park Oaks on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• Prospects that are enthusiasts of your page;
• People that have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, area, interests and much more. These people end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Malverne Park Oaks is its capacity to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any organization who conducts business locally In Malverne Park Oaks Facebook is an excellent method to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by just focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising agency, our local ad company in Nassau, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen service and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063